The Daily Scoop from Charlotte Risch

Vote and Stimulate the Economy! October 27, 2008

Media Push Clients Pushing Valley Consumers to Vote and Shop on Election Day

A group of Valley small business owners are banding together to ask consumers to vote while helping to stimulate the economy by buying on Election Day.

Clients of the Phoenix PR firm and small business specialist, The Media Push, are honoring those who endure long voting lines and confusing propositions with a reward for taking part in American democracy. Voters who visit the companies listed below and sporting an “I Voted” sticker get special offers and deals.

Discounts on useful items and services for car repairs and oil changes or a few indulgent items, like Botox treatments or massages are some of the specials that will be offered by The Media Push clients.

Small businesses make up 99.9 percent of the 27.2 million businesses across the nation. Accounting for about half of all private-sector jobs, they generate up to 80 percent of new jobs each year and create more than half of non-farm gross domestic products. Small business owners are also the first to suffer from a dwindling economy.

“This is a very important time in our lives,” said Charlotte Risch, owner of The Media Push. “Not only are we voting for the next president but many local officials and propositions that will affect our community and small businesses. This is a fun way to cast your support for local businesses in your neighborhood and invest your hard-earned dollars with them instead of big chains.”

Below are the offers available to Valley voters. Please CLICK on the business name to gain access to their website for location, hours and info.


Simply Impressive Cooking School
: Take $10 off your next cooking class. Spend more time with your family at the dinner table and spend less money eating out by learning to cook smart, delicious meals at home.

Derma Health Institute: Feel beautiful and give your face a treat! Only $10 per unit of Botox, or $50 pumpkin peel facial for that day.

Acme Locksmith: Need to get a spare key made? Receive a free key copy (up to $5.00 value).

Community Tire and Auto Repair: Bring in your “I voted” sticker and receive free mount, balance, rubber valve stem and oil change with any tire purchase. Don’t need tires? Bring in your sticker and they will do a basic oil change for $14.92.

Zethina Cosmetics and Day Spa: Get a Massage for only $60 for one hour or a Body Treatment for only $55. Both services will relax and renew the tired stressed out voter.

Money Smart Grandkids: For just $12.95, invest in our youth’s financial future with the book “It’s Likely Your Grandkids will be Poor, Unless…” by Scottsdale Author, Chris Kulpinski. EMAIL HIM: chris@kulpinski.net

NARPRO.com: Car owners who visit the free referral network of independent, quality repair shops website (www.narpro.com) will receive a VIP Card. This card offers drivers discounts on services and parts.

Team Dean: Get a free appraisal with loan approval and a full review of your credit report. Also, information on how to increase your FICO score with all any application for a home loan.

If you have already voted through an early ballot and didn’t keep your “I voted” sticker, just mention you voted when contacting the business about the election specials.

 

PR is not enough September 3, 2008

Filed under: THE MEDIA PUSH — themediapush @ 5:42 pm
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A challenge I have when explaining the benefits of PR is that it is not easy to explain.

PR is not a very tangible type of service. The only way to understand its power is to use it in conjunction with other marketing, promotion, advertising and networking opportunities. And understand that PR is about relationships and most importantly, PR is a marathon, not a sprint.

Finding a way to explain PR has been a challenge…but I think I have found a great article that sums up my thoughts and explainations perfectly! For anyone who thinks one segment on the local morning show or a big article in newspaper will propel your sales and image off the charts…please, please read this!

 

How am I doing? July 22, 2008

Filed under: THE MEDIA PUSH — themediapush @ 3:50 pm
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If you own a business, you know that the value of word of mouth is priceless.  What your clients share and pass on to others can build your business and reputation. I have some clients who are afraid at first to ask their best customers to write a testimonial or refer them to others. But it is absolutely essential and important to do this not only for biz, but for your marketing and website material. If you don’t have a testimonial page on your website or don’t include quotes from customers in pamplets or flyers, you are missing out.  So, today, I ask that you shoot an email or request recommendations on your LinkedIn profile of some of those key people in your life. One way is to ask them to explain in a short paragraph what was the problem, how did you solve it and how has it improved or changed that person’s situation. Not only will it be great material for your marketing efforts, it will also give you a nice little ego boost.  Return the favor, too…or out of the blue send a handwritten Thank You to a person or business that you really enjoyed or had a memorable experience at.  The positive vibes and words go a long way. 

Not sure how to go about asking for a testimonial? Here’s a great article that gives great tips about timing and tactfulness.

 

Clients working with THE MEDIA PUSH in 2008 July 21, 2008

Filed under: THE MEDIA PUSH — themediapush @ 4:44 pm
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//www.smallbusinessphoto.com/

Charlotte Risch in her office. Photo taken by Laird Brown Photography

I am updating my website to make it more search engine friendly and will also have video and photos. My website designer is Chris Majewski. He has been with me since the beginning of my business and I greatly appreciate his creativity, flexibility and expertise.Here is a basic list of clients I have worked with in 2008.

REFERRAL NETWORK OF INDEPENDENT AUTO REPAIR SHOPS

NARPRO only recommends Valley repair shops that have passed 26 rigorous tests of their customer service, performance, facilities management and auto repair standards.

Drivers may visit www.NARPRO.com to find recommended shops or call (602) 257-0033.

DERMA HEALTH INSTITUTE

Derma Health Institute offers a variety of services such as laser hair reduction, microdermabrasion and laser wrinkle and acne scar reduction. New services include; permanent make-up application, Active FX™ fractionalized laser treatments, Vela Shape and Titan® body skin tightening for the arms, abs and buttocks. Call for a complimentary consultation.

www.dermahealthinstitute.com
Chandler/Tempe location: (480) 730-9000
Mesa/Gilbert: (480) 539-0777

SIMPLY DENTRISTY AIMS FOR COMFORT OVER ANXIETY

Dr. Bich-Ngoc (Bicky) Tran provides the latest technology with personalized patient care aiming to educate and reduce any apprehension or misgivings. Dr. Tran has designed her practice to be a warm, welcoming, and eco-friendly environment.

www.simplydentistry.com
(480) 429-9700

HANDS ON, HOME KITCHEN COOKING CLASSES IN MESA

Simply Impressive Cooking School offers hands-on cooking and baking classes for adults and children.

WWW.SIMPLYIMPRESSIVE.COM
(480)654-1981

THE SECRET TO BEAUTY AND RELAXATION IN NORTH SCOTTSDALE

The Massage and Esthetics Studio- High-Quality Day Spa Services customized and personalized for each client.

www.TheMassageStudio.com
(480) 874-8000

TEAM DEAN, MORTGAGE ORIGINATOR

Dean is not your average Mortgage Guy. He’s also a national speaker, a member of CORE and is accredited and knowledgeable in numerous areas of mortgage, real estate, appraisals, credit and is a contributor to the newest Arizona State Real Estate Test Study Guide.

WWW.TEAMDEAN.COM
(602) 445-1560

“FEEL BEAUTIFUL, LOOK RADIANT” WITH ZETHINA COSMETICS & SPA

Zethina’s work has been featured in local and national TV and print. Zethina Cosmetics does not contain BISMUTH OXYCHLORIDE, an additive that dilutes the mineral cosmetics and can cause allergic reactions. Visit her at her shop in Glendale at the Citadelle.

www.ZETHINA.com
(623) 979-4444

FAMOUS DAVE’S LEGENDARY PIT BAR-B-QUE IS THE BEST!

For the most delicious, award-winning BBQ Ribs in town, eat at Famous Dave’s.

Locations in Chandler, AZ, Phone: (480) 782-1212 and Peoria, AZ (623) 979-3706 and Mesa (480) 615-1444.
www.famousdavesbbq.com

FROM PATIENT TO PROVIDER, VALLEY MAN OFFERS TOP NOTCH CARE

John J. Shaff, MMS, PA-C exemplifies a unique standard of patient care, compassion, and always putting the patient first.

602-393-1010

TIRE SHOP BUILDS TRUST AND INTEGRITY WITHIN THE COMMUNITY

For the highest quality service and tire products, more and more car owners are choosing Community Tire. Their numerous facilities around the Valley are full service operations with complete auto repair and tire care on both domestic and import vehicles.

www.communitytireaz.com

Skin Script IS professional, medical-grade skin care line

Owned by Tempe resident, Lisa VanBockern, this skin care line was developed by two doctors and four aestheticians who saw the need for a complete skin care line that included retinols, glycolics, antioxidants and natural lighteners that can be used on a daily basis by all skin types and all ethnicities.

www.skinscriptrx.com

NO MORE PIPE LEAKS FOR VALLEY HOMEOWNERS WITH CURAFLO

CuraFlo® fixes your leaky or corroded pipes without having to break through your walls or ceiling, tear up your tiles or carpet, removing cabinets or jack-hammering your slab. Their unique epoxy lining (”CuraPoxy”) is far stronger than concrete.

www.nopipeleaks.com
(480) 940-9700

ANIMALS BENEFIT CLUB – NO-KILL SANCTUARY IN NORTH PHOENIX

ABC is a non-profit 501-C3 organization founded in January 1979 by teacher Dee Kotinas and her junior high school high-risk students. ABC’s Sanctuary has become a model for other no-kill sanctuaries throughout Arizona and elsewhere. ABC has been extremely active in state and local legislation representing the rights and needs of animals and pet owners.

http://www.animalsbenefitclub.com
(602) 867-2169

DRAFT EXCELLENCE FOR KEGERATORS, PARTIES AND HOME BARS

Draft Excellence is the only company in the Valley offering the home bar owner professional installation of draft systems. Included with all of our portable draft equipment rentals are delivery, setup and pickup the day after the event. All of equipment is of the highest quality to ensure dependability and ease of use.

www.draftexcellence.com
(480) 703-1215

“It is Likely your Grandkids will be Poor, Unless…”

There is nothing in this new book by a retired grandfather and businessman that you are not already aware off, however the ideas and suggestions are tied together to provide the baby boomer with the necessary tools and plan to help their grandkids learn to have their money work for them, rather than they work for their money. Author, Chris Kulpinski of Scottsdale, AZ is available for interviews and to submit articles.

www.moneysmartgrandkids.com

WOMAN CHANGING THE FACE OF FINANCIAL PLANNING

Michelle Evard knows that financial planning extends beyond finances. Everyday living is more complex than a simple balance sheet. She partners with you to develop a livable plan to meet your goals to accentuate what is most important to you while providing a practical means of achievement.

www.mefinancial.net

D. FRANK DESIGNS – BRINGING FRENCH HOTEL CHIC TO AZ

Located in the thriving Old Town Scottsdale district, D. Frank Designs is an elevated approach to furnishing your home. Debbie Frank features a glamorous couture upholstery line called “The Collection”. The pieces are inspired by French, modern, hotel chic. She uses vivid colors of velvets, silks, and animal prints that play with the senses and exudes glamour, luxury and fun.

www.dfrankdesigns.com
(480) 874-1310

 

Welcome to my web… June 3, 2008

Filed under: THE MEDIA PUSH — themediapush @ 11:13 pm
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HI! My name is Charlotte Risch and I own The Media Push, a small, independant PR practice in Phoenix, AZ.

CharlotteI have so many fabulous clients and so much to say about them that doesn’t get picked up by the media, that I thought I would start posting some info and articles about them for you. I started out in PR after working in TV and advertising and community relations. There are a lot of GREAT, POSITIVE, INTERESTING small business people in Phoenix and you should know about them!  If you are in the media and have further interest in something you read, let me know. If you are a consumer, and want to know more…please contact my clients. If you have something to share or an idea to offer me or my client, go for it and comment too. I will eventually have this blog set up so my clients can blog here, too.

This blog is a bit of a work in progress, so be kind and please comment and tell others about TheMediaPush Blog!