AZ’s FINEST Couples Chosen for 2009 July 16, 2009

(My husband and I were honored to be a part of this last year…and even won Top Couple for our fundraising efforts.  Great organization to support! CF is a crappy disease and I hope a cure will be found soon.)

AZ’s FINEST Couples Chosen for 2009

After an exhaustive search across the Valley, ten couples have been chosen to participate in the 2009 AZ’s FINEST Couples program from the Cystic Fibrosis Foundation. The couples chosen are:

Joseph Christ and Lisa-Bailey Christ

Tom and Andrea Evans

Luke and Najla Kayyem

Adam and Mindy Lang

Jay and Stefanie Layton

Ryan and Carrie Lehrman

William and Kim Magyar

Kelly and Cindy Mero

Gregory and Johanne Rossi

Ryan and Michelle Schultz

The AZ’s FINEST Couples program is designed to spotlight Arizona’s most influential trendsetters, honoring their professional and charitable accomplishments. Each couple was nominated by a member of their community, completed an application and then underwent an interview process. These nine couples best exemplify philanthropic qualities and overall, have excelled in the community.

Last year’s Couples raised over $60,000 for the Foundation through the AZ’S FINEST Couples event. As part of the honor, each couple has agreed to raise more than $5,000 for the Cystic Fibrosis Foundation. The Couple who raises the most dollars during the Campaign will receive the “Top Fundraiser Award”.

The couples will be honored at a dinner on November 6th, 2009 at the Sheraton Hotel in Downtown Phoenix.
For additional information on the couples, please contact Jennifer Robertson at the Cystic Fibrosis Foundation at 602-224-0068 or jrobertson@cff.org

Social Media Basics – Are you socially acceptable? June 9, 2009

I’ve been asked to talk Twitter and other hot social networking sites a lot lately by the media and local communications groups. Part of the reason why is that the producers and group organizers see me online, being social. I am not wasting time online, but instead building and nurturing relationships with others who are in the biz (media, PR pros, clients, etc.) Thats basically the point of social media. A new way to build relationships and get the word out and learn.

I was on 12 News Morning show today. Here is a clip.

If you’d like a few bits of info on what social media is about and how it can help you, see below:

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USING SOCIAL MEDIA TO PROMOTE YOUR BUSINESS

Social media, broadly defined, is internet communications services that provide the means to interact with a narrowly defined or selected group of people who share similar interests.

Popular Social Media Sites:

YouTube: Videos online of anything and everything. Send, comment or upload your videos to share with others.
Yelp: Allows users to post reviews, photos and descriptive information and can become a top referring website
Flickr: Photosharing site. Post photos, do basic editing, share photos or have others upload their photos with yours (for example a family gathering, everyone puts their photos on one page.)
Facebook: Created as an interface for social interaction where users join groups and share information between people with similar interests.
Digg: Is a way to classify and bookmark web content. It allows users to share important URL’s with others and together build a storehouse of knowledge about a particular subject.
Twitter: Twitter is like a micro-blog, where you can follow people you find interesting and share common interests

Tips to get started: Find a blog that is of interest to you. Or, find a blog about a topic you’d like to learn more from. Comment once in a while.

Start a Facebook page and look for old school friends or neighbors to get back in touch. Become a “Fan” of your favorite busineses, tv shows, etc Start a Fan Page for your business or cause and use it to update others on whats happening in your biz and interesting articles that relate. Post photos, events, news.

Use Twitter to discuss topics, news, etc in 140 characters or less. Use it on your phone to discuss whats happening now, wherever you are!

It’s a Marathon, not a sprint. Learn as you go. Good way to find more common ground with younger generation, too. Social Media is how they converse!

STILL CONFUSED? Take a Hands-On Class for Social Media or WordPress this weekend!

WordPress, PR/Marketing and Social Media Workshops this June May 26, 2009

Hands on WordPress Workshop, Build Your Website or Blog in a Day
Saturday, June 13, 2009 / 9am-4pm
Gangplank HQ
325 E Elliot Rd
Chandler, AZ 85225

What’s the point of a website if you can’t update it, when the name of the game today is constantly providing fresh content to users? Everyone is blogging- how do you get one of those? The beauty of WordPress is that it allows you to quickly mount a functional, professional website or blog that you’ll be able to easily maintain and control yourself.

Learn the different between posts and pages, what a plugin is and how to get them, how to install and change themes, and how to moderate blogs.
We’ll start from scratch and mount a wordpress website of your own by the end of the day for you to experiment with, or turn into your own online brand. This is a beginners class, but a sense of comfort with the internet and your own computer will be helpful. Attendees may follow along, or actively participate with your wifi enabled laptop.

$99 for small business
$49 for non-profit 501c3
To sign up or for more info: www.areyousociallyacceptable.com

STARTUP right. PR, Marketing & Social Media for your New Biz
Sunday, June 14, 2009 / 9am-4pm
Gangplank HQ
325 E Elliot Rd
Chandler, AZ 85225

Thinking about a new business? Opened the doors but no one is walking through them? Are you a victim of “the new economy” and considering working for yourself?
Don’t make the same mistakes so many new businesses make- save yourself money, time and heartache by knowing how to leverage PR, Marketing and Social Media for your new business.

Sometimes the most important part of marketing is knowing what NOT to do. Learn “Top Ten Marketing Mistakes Startups Make” so you can avoid the roadbumps.
You’ll need to let people know about your new business- how do the companies featured on the news get there? For the basics of PR and how to deal with the media, you can learn how to target the right reporter and pitch the right story to gain free exposure through the media with this step by step tutorial.

You keep hearing about Twitter and Facebook, but you’re not sure how to actually use it for your own business. Is it worth the time? What if my customers aren’t on social media? Learn the answers and how to leverage these tools to engage customers and monitor your brand online.

Even if you’ve got a budget to hire a publicist, and marketing department, arm yourself with these valuable knowledge tools so you know who to hire, can be an active participant in the process, and when you’re being taken for a ride.

$99 for small business
$49 for non-profit 501c3
To sign up or for more info: www.areyousociallyacceptable.com

Hands-on Twitter, Facebook and Linked in Workshop
Monday, June 15, 2009 / 9am-12noon
Jobing Main Offices
4747 N 22nd Street Suite #100
Phoenix, Arizona

Social media. Everyone is telling you to follow them on twitter, from your newscaster to your hairdresser. Your daughter is concerned you’ll show up on her facebook account, and you keep getting emails to LinkedIn, but can’t figure out why people love it. You’d love to send photos online! What’s the hype, and doesn’t this all take a lot of time? Every day, people are telling you why you and your company SHOULD be using social media, but no one is telling you HOW to use it.

Bring your wifi enabled laptop, sit back and get ready to be shocked at how easy it is to dip into Social Media. We’ll take you through how to set up an account, to how to use it and what neat tools each technology has.

We’ll walk through Twitter, Facebook, LinkedIn, and Flickr, all in one day. Step by step, at a very quick but fun pace. This is a beginner to intermediate class, but requires you have a wifi enabled laptop (you can follow along without one, but will be at a disadvantage) and are comfortable with your computer and the internet.

$79 for small business
$34 for non-profit 501c3
To sign up or for more info: www.areyousociallyacceptable.com

PR, Marketing and Social Media Bootcamp for Non Profits
Monday, June 15, 2009 / 9am-4pm
Jobing Main Offices
4747 N 22nd Street Suite #100
Phoenix, Arizona

Often non-profit organizations get so tied up in their events and their programs, that marketing principles are broken. These marketing principles are simple to fix and crucial to the long-term success of your organization. Make sure your organization gets a clean bull of health by seeing if you violate “The Top 10 Slaughtered Marketing Rules at Non-Profits”.

Non profits struggle to keep up with the competition, not sure where to go next in their marketing efforts. They see others on television or featured in the local publications wondering “How did they do that?” For the basics of PR and how to deal with the media, you can learn how to target the right reporter and pitch the right story to gain free exposure through the media with this step by step tutorial.

Social Media is a big buzzword, but still confusing to so many business owners and non-profits. How do you leverage these tools to engage customers and monitor your brand online? Once you have an audience, how do you measure the impact you’ve had? Learn how to ensure you’re participating in the conversation about your organization online

By the end of the day, you’ll have a slew of new tools in your arsenal to ensure your non profit is being heard loud and clear, raising donations, volunteers, public education and client awareness.

$99 for small business
$49 for non-profit 501c3
To sign up or for more info: www.areyousociallyacceptable.com

MADCAP Theaters to Bring Music Back to Mill Avenue May 22, 2009

Ask any Arizona resident what they know about Tempe and they will undoubtedly mention Arizona State University, Mill Avenue and the idea that Tempe is the local hot-spot for cutting-edge music, arts and entertainment. Thanks to a recent partnership between Downtown Tempe Community, Inc. (DTC) and Centerpoint on Mill, this reputation will remain intact for many years to come.

DTC, a private, non-profit organization that works in conjunction with the City of Tempe to increase awareness of the cultural, lifestyle and commerce experience in the Mill Avenue District, has partnered together to develop the Mill Avenue District Community Arts Project also known as MADCAP. Located at 730 S. Mill Avenue, MADCAP will provide a creative way to use the abandoned movie theater space to re-establish Mill Avenue as a destination for live entertainment and cultural activity.

“Many people have asked what happened to the music scene on Mill Avenue,” said Nancy Hormann, DTC President and Executive Director. “This area has a rich history of supporting contemporary music and other performance arts. Residents and business owners alike have been looking for an affordable way to bring back these types of entertainment events, we feel MADCAP theaters is a perfect solution for this situation. Long-term MADCAP will not only bring music back to Mill, but will also bring new economic growth to the area as well.”

DTC is working on a simple renovation of the empty theaters by converting them into raw alternative performance spaces. Each space will then be used to host a variety of performances and activities including; live music, comedy and dance performances, theatre productions as well as lectures, film screenings and corporate meetings.

“This space provides a unique opportunity for performers and companies,” said Hormann. “The movie theaters were a great set-up, with each space having fantastic acoustics, it allows the building to have a variety of acts and events going on simultaneously without interrupting each other.”

Hormann added that MADCAP theaters would help assure that local musicians and artists had an affordable space to express themselves while helping Tempe continue to build its standing as an art-friendly community.

The location of the MADCAP theaters will also be beneficial for meeting planners and promoters as Mill is easy to get to whether walking or driving, there is ample parking and there are a plethora of diverse restaurants and bars in the area. Additionally the costs to rent out the theater spaces will still be significantly less expensive than most larger facilities in the area. “By day, corporations and businesses can have speaking engagements and meetings here and at night, it’s a place for live music, dance performances and comedy acts,” said Hormann.
Scheduled to open in early June, MADCAP is currently looking for volunteers and donations to help with the restoration process. For more information, go here.

FOR MORE INFO, PLEASE CONTACT:

Casaundra Brown
Director, Marketing & Communications -Downtown Tempe Community, Inc.
(480) 355-6068

Nancy Hormann
President & Executive Director -Downtown Tempe Community, Inc.
480.921.2300

Clive Cussler and Jana Bommersbach to speak at Literary Feast on June 4th May 14, 2009

June 4 — Literary Feast to benefit the Arizona Unit of Recording for the Blind and Dyslexic  

Internationally known and best-selling author, Clive Cussler and Arizona author and journalist, Jana Bommersbach (whose latest book “Bones in the Desert” chronicles the murder of the mother of one of our honorary Board members, Terri Bowersock) will speak at a Literary Feast Fundraising Luncheon on Thursday, June 4^th at the Arizona Biltmore Resort. The Literary Feast is an event to help raise friends and funds for the Arizona Unit of Recording for the Blind and Dyslexic. Sponsorships are available.  

Date: Thursday, June 4^th

Time: Registration at 11am

11:30am-1:30pm Authors speak and Lunch

 

Where: Arizona Biltmore Resort & Spa

Grand Ballroom

2400 E. Missouri

Phoenix, AZ 85016

 

Ticket price: $100, includes lunch and valet parking

 

Contact Sandy Dominick at 602-443-0155 or email adominick@rfbd.org for seating info or sponsorship opportunities.  

For more info on RFBD, go to: www.rfbd.org/az

Basics of using Twitter April 8, 2009

It seems everyone is all a-twitter about Twitter. A lot of people sign up for it and then get stuck. They post what they had for breakfast or just start following a few people and then stop and forget to use it. Or they just “lurk” and read what others say, but never say anything themselves or get involved in conversations. OR, there are the ones who just post tweet after tweet and promote they are on Twitter, but never communicate with the people following them. That is probably one of the most frustrating aspects of new Twitter users who seem to be joining lately because “everyone is doing it.”

Please see these basic tips on using Twitter to make it worth your while and not frustrate other Twitter users.

1. When you sign up, upload a photo and fill out your bio. Followers can see your website info, a little about you and start to identify who you are and what you’re all about. If anything, post your location, your job or blog and a few interests. I know some people who won’t follow you if you don’t have a bio or info.

2. Don’t just post info about yourself or try to sell us in every tweet. INTERACT with others and reply to them and what they are saying. If someone is talking about the Culinary Festival and you are (or aren’t going and want to explain why and join the convo), hit the “reply” curvy looking arrow symbol next to their tweet and add to the convo.

3. Wondering how to find people to follow? Go to the top of the page and click on “Find People”. You can then find people in your email contacts who use it or you can type in keywords or names to find others. After that, if you find someone you really have interest in, see who THEY are following and go through their list where you can easily click “follow”. AND, as you start to use Twitter regularly and participate in convos with others, you’ll see them replying to people you find interesting too and you can start following them. Do you start to see how conversations with others is how people learn to connect on Twitter?

4. Please, if you have something private to say or you wouldn’t want it posted on a billboard over the I-17, don’t tweet it or say it in a “DM”. A DM is a Direct Message that only works if you are following someone and they are following you back. What you post on your regular twitter feed is public.

5. Check your replies. Look over on the right side of Twitter and look at the categories. They read from top to bottom: HOME, @YOURNAME, DIRECT MESSAGES AND FAVORITES. Check your replies because if you are tweeting and people are tweeting back, you’ll never know unless you check your replies or DMs. When you get a reply, reply back if you want to by easily just hitting that little curved arrow.

6. RT’s. Re-Tweets are a great way to build communication and spread the word about tweets you find interesting, important or educational. RT means you copy what that person says, and post it this way in your tweet: “RT @thattweetersname Top Tips for getting PR for your widget www.link.”

I’ll break it down even more:
Type RT then a space, then the @ symbol, the twit’s name, a space, then their tweet you find interesting enough to “Re-Tweet”.

7. Ever find a great link but its about 200 characters long? You can’t fit that into a tweet, so you need to go to www.tinyurl.com and copy and paste that link into their site and they will re-produce that link into a much smaller web link for you to use.

8. You only have 140 characters to say what you want to say. So, sometimes you may not use best spelling, or revert to using a “2″ for “Too” or 4 for “For”. This is ok, but dont do it all the time. Its amazing how well you can learn to communicate in short statements.

9. A lot of people make fun of Twitter because they think people just talk about what they ate for breakfast, but you’ll find as you go along that you’ll begin to start building relationships with others from the things you say. As humans, we bond with others when we find commonalities. I moved here from MI and used to work in TV. If I was tweeting about my old station and winter weather warnings because of lakeshore snow and someone else following me noticed and had lived in Grand Rapids, they may not have ever known that and now we have something new in common and build a convo and possible relationship. You know how its just not that easy to explain HOW you became great friends or biz partners with someone, you just know it was built through time and communication? Thats just like how Twitter works.

10. Have fun. So far, I rarely see many hate-filled tweets or mean stuff going on. People I follow are full of great info, helpful, cheerful and regular people sharing their thoughts and experiences. Have fun and learn that it takes some time to build a following and get the whole thing figured out, but thats ok. Just have fun and interact!

PR, Social Media & Marketing Workshops this April March 31, 2009

I am instructing with two other experienced pros this April. If you know a small biz or non-profit, this is an incredibly affordable way to get some valuable information to grow your organization and understand current marketing, pr, social media tools. Please pass on to your friends and associates.

Upcoming Classes on PR, Marketing, Social Media and even Hands-on WordPress/Website Workshops!

The rules have changed, and your business or non-profit has to change with them. Are you doing everything you can to efficiently reach your core audience while bootstrapping to ensure you’re around a year from now? How is that marketing plan working for you? Have you wondered how to get in the local paper or on TV through PR and not just advertising? And are people talking about your brand online, how can you talk back?

PR, Marketing & Social Media for Non Profits

Saturday, April 25, 9am-4pm

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Hands on WordPress Workshop
Sunday, April 26, 9am-4pm
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New Small Biz Marketing for the Recession Era
Monday, April 27, 9am-4pm

FOR MORE INFO, COSTS, LOCATIONS, GO TO:
http://areyousociallyacceptable.com/about/

IN TOUGH TIMES, PEOPLE TURNING TO SELL GOLD AND JEWELRY March 16, 2009

Event hosted by Gold’s Gym to bring help, appraisals to those looking to make some dollars, with portion going to local senior charity

Who: CashforGoldAz, Gold’s Gym and Estate Buyers & Trade

What: Secure and trusted instant cash for coins, jewelry, diamonds, platinum, silver and gold

Where: Three Valley Gold’s Gym locations:
Peoria – 8440 W. Thunderbird Road (623) 334-4653
Gilbert/Mesa – 2156 E, Baseline Road, Mesa (480) 497-8686
Scottsdale – 14843 N. Northsight Blvd (480) 661-1022

When: April 3 & 4, 2009 – 9 a.m. to 8 p.m. Peoria
April 5 & 6, 2009 – 9 a.m. to 8 p.m Gilbert/Mesa
April 7, 2009 – 9 a.m. to 8 p.m Scottsdale

Why: This is an opportunity to get competitive appraisals and cash on the spot for valuables from a reputable Jeweler with 32 years of experience. Estate Buyers & Trade was established in 2006 and has held buying events throughout the Valley. During these tough economic times, those selling their valuables need a resource they can trust. Gold’s Gym is passionate about providing best-in-class services to the community so in celebration of a turn-in-phrase and helping the community, they are hosting this five-day event at three valley locations: Peoria, Gilbert & Scottsdale.

Gold’s Gym wants to remind valley residents that often the senior community is at the most risk for unscrupulous operators. With that in Gold’s Gym announces that a portion of proceeds will be donated to a senior citizen-supporting charity in honor of those most affected. Estate Buyers & Trust and Gold’s Gym wants to bring attention to this worthy cause and to help with their efforts to provide valuable services to seniors throughout Arizona. With recent budget reduction many agencies agency is in need more than ever.

Contact: Media– Tony Felice or Charlotte Risch
Event — Gold’s Gym – Dr. Bruce Bedrick 480-363-4040

More Information go to this site or email here.

Whats Cooking?! December 8, 2008

I’ve been working with Judy Toth of Simply Impressive Cooking School for about three years now. She always has some great, relevant, fun class ideas and if you have kids and not sure what to do with them over Winter Break, why not teach them how to cook? Or, if you want to learn how to cook healthy in 2009, Judy has a ton of classes just for you!

Simply Impressive Cooking School
480.654.1981

December Kids and Teen Classes –We are offering Teen classes on Friday 6:30 p.m. to 9:00 p.m. Our Monday Kids 8-12 class is from 10:00 a.m. to 12:30 p.m.

On Fri 12/12 we are offering our Teen Cookies and Candy class where your teens will make cookies and candy for the holidays. $47 per person.

You asked for it….Kids Classes over the long holiday. On Mon 12/29 we are offering our Kids 8-12 Italian class. This is a brand new class where we will be featuring lasagna. $47/person

Upcoming Classes for January 2009 – We have Tuesday and Saturday morning classes this month as well as a Thursday evening class.

On Tue 1/6/2009 & Sat 1/10 we are offering our Healthy Cooking— Fish class where we will make a wonderful seafood menu that tastes great and is so good for you. $63/person.

On Tue 1/13 & Sat 1/17 attend our Healthy Cooking— Beef class. We will make a healthy yet tasty menu featuring beef. $63 per person.

On Tue 1/20 & Sat 1/24 try our Healthy Cooking— Salmon class. We will make a Moroccan-inspired meal that is healthy and tasty. $63 per person.

Just in time, our Chinese New Year class is being offered Tue 1/27. Make a great meal that is perfect to bring in Chinese New Year. $63 per person.

Whatever team you are rooting for, come to our Super Bowl Entertaining class on Thur 1/29. Prepare dishes that are just right to cheer your favorite team on.. $63 per person

CITADELLE CELEBRATES THE HOLIDAYS on December 6th November 28, 2008

 

The Citadelle Celebrates the Holidays
The new Citadelle at Arrowhead Ranch located at 19420 N 59th Avenue in Glendale will be celebrating a special holiday event for all ages on December 6th from 3 – 8 pm. The premiere West Valley destination for upscale boutiques, dining and spa and beauty services will offer exceptional, one time only discounts to shoppers, along with entertainment, food, and prizes.

Among the wonderful shopping opportunities, Beth McDonald and Little Vinny of KEZ 99.9’s “Beth & Bill” morning show will emcee this holiday celebration and people can enjoy live music provided by Rhythm Edition and local high school choirs. Kids can meet Santa for photos, “Mrs. Claus” (J K Hope) will sign her book ‘The Night Mrs. Claus Took the Reins’ and everyone can enjoy hot chocolate and cookies from Next Coffee Company. Also, Elements Therapeutic Massage will provide stress relief for weary shoppers with a free chair massage. Other merchants will offer specials and surprises.

To remember those who are struggling this holiday, please bring a donation for Toys for Tots or St. Mary’s Food Bank. For every new, unwrapped toy or 5 nonperishable food items donated, you will be entered into the drawing for a chance to win $500 plus valuable gift baskets from the Citadelle Merchants. The drawing will be held at 7pm and you do not need to be present to win.

The Citadelle at Arrowhead Ranch is located on the Northwest corner of 59th Avenue and Utopia in Glendale. Contact Zethina at 623-979-4444 for more information about the event http://www.citadelleevents.com

Retail outlets and restaurants at the Citadelle include:
Mon Bebe Decor
Zethina Cosmetics & Skincare  
Haute C Boutique
Vivaldi Hair Salon
Oasis Personal Training
Oasis Juice Bar
Tutti Santi Italian Restaurant  
Corbin’s Bar and Grill
Next Coffee
Melting Pot (coming soon)
Bella Amie
Mad About Shoes
Una Bella Boutique
Varo Men’s Boutique
Sangria Luxe Lounge 
Glendale Insurance
Elements Therapeutic Massage 
AMG Custom Jewelry
Indulgence Salon and Boutique
BUSY BODIES Planned Play