The Daily Scoop from Charlotte Shaff

Free lecture about Comprehensive 5000 blood test September 30, 2008

Filed under: THE BONE AND JOINT — themediapush @ 6:16 pm
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SCOTTSDALE- Bone thinning is a natural process that begins to effect men and women around the age of 30. While it is natural, there is a fine line between nature’s process and osteoporosis. One in two women and one in four men will experience an osteoporosis-related injury at some point in their life. According to the National Osteoporosis Foundation, in 2005 these injuries were responsible for an estimated $19 billion in costs. That figure is predicted to rise to $25.3 billion in the next 17 years if steps in prevention are not implemented.

“Many people spend most of their lives not worrying about osteoporosis until they are spending thousands of dollars to treat it,” said Dr. Shaun Hudson, Bone and Joint Wellness Center physician. “That is the point where it is too late to do anything except spend the money.”
The Bone and Joint Wellness Center keeps osteoporosis from being a disease of their client’s future by explaining the benefits of regular weight-bearing work outs, proper nutrition and being aware of the current health of their bones. Normal workouts promote stronger bones by working the bones and muscles against gravity. Getting 30 minutes of exercise everyday will dramatically y reduce the risk of osteoporosis. Diets rich in calcium and vitamin D create a foundation for healthy bones. Since most bone mass is developed by the time a person reaches the age of 20, it is vital that supplements are taken if the normal levels of minerals are not reached in a normal diet.

As a farewell to National Bone and Joint Decade Action Week, which stretches from Oct. 12-20, Dr. Hudson will be hosting a free lecture on the benefits of the Comprehensive 5000 blood test on Oct. 28. This test examines the current mineral levels in the blood and shows the weaknesses that need to be fixed to avoid osteoporosis. The lecture will be held at the Scottsdale Civic Library (the Silver Room) at 7:30 p.m. Please call 480-990-2663 to RSVP.

Dr. Shaun Hudson of The Bone and Joint Wellness Center is a chiropractic physician and a certified in Physical Therapist; practicing in the Valley for over 10 years. He holds a bachelor’s degree in human biology as well as a doctorate in chiropractic. Dr. Hudson attended undergraduate at Indiana State University and then received his doctorate at Logan University of Health Sciences in St. Louis, Missouri. The Bone and Joint Wellness Center is located at 7701 E. Indian School Rd, Suite H in Scottsdale, Arizona. For more information, call 480-990-2663 or visit


Client Accomplishments this week! September 26, 2008

Just wanted to share some great Client accomplishments this week:

Chris Kulpinski was on a 12 News Education panel today with School Solution’s reporter Kim Covington to discuss finances and our children.

Dean Wegner will be getting up early again to chat with Ch 3 on Wednesday at 5:45am and then will be a guest of Ankarlo’s on KTAR at 8am to discuss the realities of what’s happening with real estate/mortgages.

Michelle Evard had an awesome interview on Pat McMahon’s show this week to discuss her thoughts on the big bailout controversy.

Trish Gulbranson is featured as one of the Valley women in “The Million Dollar” club of Arizona Woman magazine which just hit newsstands this week.

NARPRO shop owner, Jim Garnand of Hi-Tech Auto Care got great publicity for his “Name Your Price” Oil Change to benefit Officer Scott, who died after participating in a charity boxing match.

Howard Fleischmann was honored as a Spirit of Enterprise award winner yesterday with ASU’s W.P. Carey Business School.

Dr. Bicky Tran will tell viewers of Sonoran Living if dental rinses, gels, whiteners really are worth your money on September 30th.

And if you want to know more about how to keep your bones healthy, Dr. Shaun Hudson will be giving low cost, easy tips on Sonoran Living on October 13th.


Do Good, Get PR September 24, 2008

Filed under: NARPRO — themediapush @ 5:06 pm
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As I have mentioned before on here, is full of awesome, community minded shop owners. Good example is Jim Garnand, owner of Hi-Tech Auto Repair in Phoenix. He called me last week and asked for my help in spreading the word about his “Name Your Own Oil Change” idea. After the news of Officer Barry Scott’s death after a charity boxing match, Jim had a personal reason to do something for the family of Officer Scott. His brother in Tucson was in a similiar situation, didn’t die, though, but Jim knew how hard this had to be on the family. So, Jim decided to let people name their own price for an oil change. The donation will go to a bank account in Scott’s family’s name.  I sent this info out, and within minutes I heard back from Jim saying reporters were calling. I didnt even have to pick up the phone…it was a relevant, timely, community idea that was offering a “deal” for a good cause.

Thank you to KTAR, FOX 10, ABC 15 and the Phoenix Republic for helping to spread the word.

Name your own price Oil Change and help the family of Officer Barry Scott

Name your own price Oil Change
-Includes oil and filter and any additional fluids your vehicle needs.
You name the price and that is all you pay.
That amount is deposited in the Officer Barry Scott Account.
Receive a certificate for an oil change to be scheduled this year.
Your oil change is normally $29.95, to purchase an additional certificate you must exceed $30.00
Following the tragic and untimely death of Officer Barry Scott, the Phoenix police officer who collapsed after a charity boxing match, a bank account has been opened to aid the wife and infant child he left behind. Donations will go to the 22 year old Scott’s wife and baby, according to Phoenix police. Scott was a veteran of the Iraq war who joined Phoenix police in the summer of 2007. He collapsed after a charity boxing event last week.
Hi-Tech Car Care is located at 2924 E. Thomas Rd. Phoenix, AZ 85016. Phone: 602-224-0941
Hi-Tech is a AAA Top Shop, a member of NARPRO (Neighborhood Auto Repair Professionals), ASE and an Arizona Green Business.

James G. Garnand
Hi-Tech Car Care
(602) 224 – 0941


Derma Health Institute starts message boards and blogs September 10, 2008

Filed under: DERMA HEALTH INSTITUTE — themediapush @ 6:09 pm
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Derma Health Staff

Derma Health Institute of the East Valley now features a blog and message board forum on their website.

“Our intent is chat openly about treatments available at Derma Health Institute and also the industry in general so you feel informed. We welcome your comments and questions.”-Trish Gulbranson, Owner of Derma Health Institute

Derma Health Institute offers services such as laser hair removal, microdermabrasion and laser wrinkle and acne scar reduction. New services include permanent make-up application, Vela Shape, Active FX fractionalized laser treatments and Titan body skin tightening for the arms, abs and buttocks. Many of these techniques help customers achieve smooth, firm and fresh, new skin. Derma Health Institute is also one of the largest providers of Botox® and Juvederm™ in Arizona. Derma Health Institute provides customers with free consultations to determine their skin needs.

For more information, call (480) 539-0777 Mesa or (480) 730-9000 Chandler.


Life of being Entrepreneur on KFNN September 6, 2008

The John Adam Show

KFNN 1510 AM airs a Small Business show in Phoenix on Friday and Saturday mornings called “The John Adam Show“. Its not easy owning and running a business, but the benefits many times outweigh the challenges. And, sometimes you make mistakes, but if you learn from them, that just makes you stronger. I have learned that with my own business and from my client’s experiences too.

Last week, Jay Jennings of NARPRO was on. This weekend, Trish Gulbranson of Derma Health Institute was interviewed. Interesting note, the other Businesswoman on the show with Trish was Patricia Drain, who I have known and worked with in the past. Amazingly talented and smart woman who is a great speaker, too.

The John Adam show can be heard on KFNN 1510 AM Saturday mornings, at 8am.


PR is not enough September 3, 2008

Filed under: THE MEDIA PUSH — themediapush @ 5:42 pm
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A challenge I have when explaining the benefits of PR is that it is not easy to explain.

PR is not a very tangible type of service. The only way to understand its power is to use it in conjunction with other marketing, promotion, advertising and networking opportunities. And understand that PR is about relationships and most importantly, PR is a marathon, not a sprint.

Finding a way to explain PR has been a challenge…but I think I have found a great article that sums up my thoughts and explainations perfectly! For anyone who thinks one segment on the local morning show or a big article in newspaper will propel your sales and image off the charts…please, please read this!