THE MEDIA PUSH

The Daily Scoop from Charlotte Shaff

PR is not enough September 3, 2008

Filed under: THE MEDIA PUSH — themediapush @ 5:42 pm
Tags: , , , , ,

A challenge I have when explaining the benefits of PR is that it is not easy to explain.

PR is not a very tangible type of service. The only way to understand its power is to use it in conjunction with other marketing, promotion, advertising and networking opportunities. And understand that PR is about relationships and most importantly, PR is a marathon, not a sprint.

Finding a way to explain PR has been a challenge…but I think I have found a great article that sums up my thoughts and explainations perfectly! For anyone who thinks one segment on the local morning show or a big article in newspaper will propel your sales and image off the charts…please, please read this!

Advertisements
 

One Response to “PR is not enough”

  1. Deb Says:

    And read it and re-read it and re-read it! 🙂


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s