THE MEDIA PUSH

The Daily Scoop from Charlotte Shaff

AYSA Workshops for August Announced July 2, 2009

Filed under: AYSE — themediapush @ 2:50 pm
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We are at it again with a line-up of great workshops to help your business or non-profit stand out among the others. Are You Socially Acceptable Workshops are interactive, informative and affordable.

· Hands on Intermediate WordPress Workshop – Thursday, August 27, 2009 / 6pm-9pm

Gangplank HQ
325 E Elliot Rd
Chandler, AZ 85225

Members of our WordPress Workshop have learned to install WP, personalize and theme it, and load and manipulate content. Now that you’ve had time to build your own site, lets take it to the next level with some intermediate techniques.
Learn to use plugins to manipulate menus, bring in social media, boost your RSS feed, and add graphics. Learn how to manage image galleries online, add video, and even boost the SEO of your blog. We’ll cover managing users and subscribers of your site as well as how to write blog posts that sell.
This is an intermediate class open only to those who have previously taken WordPress Workshop. A sense of comfort with the internet and your own computer will be helpful. Attendees may follow along, or actively participate with your wifi enabled laptop.

$79 for small business
$39 for non-profit 501c3
To sign up or for more info: www.areyousociallyacceptable.com


· Let the World Know – PR, Marketing & Social Media for your Product – Saturday, August 29, 2009 / 9am-4pm

Gangplank HQ
325 E Elliot Rd
Chandler, AZ 85225

Don’t make the same mistakes so many organizations make- save yourself money, time and heartache by knowing how to leverage PR, Marketing and Social Media for your new business. Even if you’ve got a budget to hire a publicist, and marketing department, arm yourself with these valuable knowledge tools so you know who to hire, can be an active participant in the process, and when you’re being taken for a ride.

$79 for small business
$39 for non-profit 501c3
To sign up or for more info: www.areyousociallyacceptable.com


· Hands-on Social Media Seminar – Sunday, August 30, 2009/ 9am-4pm

Gangplank HQ
325 E Elliot Rd
Chandler, AZ 85225

Social media. Everyone is telling you to follow them on twitter, from your newscaster to your hairdresser. Your daughter is concerned you’ll show up on her facebook account, and you keep getting emails to LinkedIn, but can’t figure out why people love it. You’d love to send photos online! What’s the hype, and doesn’t this all take a lot of time? Every day, people are telling you why you and your company SHOULD be using social media, but no one is telling you HOW to use it. Bring your wifi enabled laptop, sit back and get ready to be shocked at how easy it is to dip into Social Media. We’ll take you through how to set up an account, to how to use it and what neat tools each technology has. We’ll walk through Twitter, Facebook, LinkedIn, Flickr, and Youtube all in one day. Step by step, at a very quick but fun pace. This is a beginner to intermediate class, but requires you have a wifi enabled laptop (you can follow along without one, but will be at a disadvantage) and are comfortable with your computer and the internet.

$99 for small business
$49 for non-profit 501c3
To sign up or for more info: www.areyousociallyacceptable.com

· Making Events Happen for Non-Profits- Monday, August 31, 2009 / 9am-12pm

Gateway Community College
room MA1100N
108 N. 40th Street
Phoenix, AZ 85034

Does the idea of planning your organizations next event make you sigh? Does it do the same for your org’s attendees? Maybe your org is planning an event for the first time? Have your past efforts cost, not gained your org donations? Planning an event is an overwhelming job for anyone, but the responsibilities and liabilities that it presents non profits are particularly challenging. Learn how to make your event successful from a technical aspect, including how to plan a theme, to how to budget reasonably, where to spend money, how to gain RSVPs, how to manage volunteers and how handle day of event management. Learn how to solicit donations, including how to craft “ask letters” and how to find people in organizations to solicit. Then learn how to promote and brand the event, from social media like twitter and facebook to online, inexpensive services for printing. Use online management tools to garner more attendees, and solicit after the event donations through promotional items. Attendees will leave the event with a great handle on how to make that next event happen! While ideal for non profits, businesses can benefit from this primer as well.

$79 for small business
$39 for non-profit 501c3
To sign up or for more info:
www.areyousociallyacceptable.com


· Email Marketing that Works – Monday, August 31, 2009 / 1pm-4pm

Gateway Community College
room MA1100N
108 N. 40th Street
Phoenix, AZ 85034

Raise your hand if you or your company:
-sends email newsletters from your email or outlook
-puts more than one email address into the to,cc or bcc field
-attach photos to newsletters
-have no idea who reads your emails
-send more than one email newsletter a week
-send emails that never look right when opened

Guilty of one of these email marketing sins that send your great ideas to the spam folder, put you at risk of violating the law, or just plain don’t communicate your message? Email marketing has been made easy for even those with no HTML knowledge whatsoever. Using exceptionally low cost online accessible tools we can craft effective and well designed emails that appear correctly everywhere. First, learn the “5″ W’s of Email Marketing: Who you should send them to, When you should send them, from Where, Why you should send them, and What they should say. Next, learn how to set up an account, create an email both in dynamic html and text. Next, learn how to track and use the data that the email program gives you to get your message across even better. Attendees will learn where to find resources for creating dynamic email marketing pieces, as well as guidelines for what they should be saying. Attendees will leave the event with a great handle on how to make that next event happen! While ideal for non profits, businesses can benefit from this primer as well.

$79 for small business
$39 for non-profit 501c3
To sign up or for more info:
www.areyousociallyacceptable.com


· Hands-on Elevator Speech- 60 Seconds to Sell – Monday, August 31, 2009 / 9am-12pm

Gateway Community College
room MA1100N
108 N. 40th Street
Phoenix, AZ 85034
2 guys step onto an elevator, and one guy says to the other……It’s not a joke- you never get a second chance to make a first impression, and when you’ve got something to sell, whether it’s an idea, a product or a cause-you’ve got to be ready to tell someone your story before you get to the 5th floor. What’s the story of your business? What’s the point of your goal? What is your personality and passion? Learn how to craft a definitive “elevator speech” that tell a story that won’t put your listeners to sleep. Then practice pitching it and hear a critique. Attendees will leave the event with a practiced pitch and advice on how to take that pitch to the right audience.

$79 for small business
$39 for non-profit 501c3
To sign up or for more info:
www.areyousociallyacceptable.com

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