The Daily Scoop from Charlotte Shaff

Clive Cussler and Jana Bommersbach to speak at Literary Feast on June 4th May 14, 2009

RFBD C Logo®GIFJune 4 — Literary Feast to benefit the Arizona Unit of Recording for the Blind and Dyslexic  

Internationally known and best-selling author, Clive Cussler and Arizona author and journalist, Jana Bommersbach (whose latest book “Bones in the Desert” chronicles the murder of the mother of one of our honorary Board members, Terri Bowersock) will speak at a Literary Feast Fundraising Luncheon on Thursday, June 4th at the Arizona Biltmore Resort. The Literary Feast is an event to help raise friends and funds for the Arizona Unit of Recording for the Blind and Dyslexic. Sponsorships are available.  

Date: Thursday, June 4th

Time: Registration at 11am

11:30am-1:30pm Authors speak and Lunch


Where: Arizona Biltmore Resort & Spa

Grand Ballroom

2400 E. Missouri

Phoenix, AZ 85016


Ticket price: $100, includes lunch and valet parking


Contact Sandy Dominick at 602-443-0155 or email for seating info or sponsorship opportunities.  

For more info on RFBD, go to:


Basics of using Twitter April 8, 2009

Filed under: Uncategorized — themediapush @ 4:29 pm
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twitterIt seems everyone is all a-twitter about Twitter. A lot of people sign up for it and then get stuck. They post what they had for breakfast or just start following a few people and then stop and forget to use it. Or they just “lurk” and read what others say, but never say anything themselves or get involved in conversations. OR, there are the ones who just post tweet after tweet and promote they are on Twitter, but never communicate with the people following them. That is probably one of the most frustrating aspects of new Twitter users who seem to be joining lately because “everyone is doing it.”

Please see these basic tips on using Twitter to make it worth your while and not frustrate other Twitter users.

1. When you sign up, upload a photo and fill out your bio. Followers can see your website info, a little about you and start to identify who you are and what you’re all about. If anything, post your location, your job or blog and a few interests. I know some people who won’t follow you if you don’t have a bio or info.

2. Don’t just post info about yourself or try to sell us in every tweet. INTERACT with others and reply to them and what they are saying. If someone is talking about the Culinary Festival and you are (or aren’t going and want to explain why and join the convo), hit the “reply” curvy looking arrow symbol next to their tweet and add to the convo.

3. Wondering how to find people to follow? Go to the top of the page and click on “Find People”. You can then find people in your email contacts who use it or you can type in keywords or names to find others. After that, if you find someone you really have interest in, see who THEY are following and go through their list where you can easily click “follow”. AND, as you start to use Twitter regularly and participate in convos with others, you’ll see them replying to people you find interesting too and you can start following them. Do you start to see how conversations with others is how people learn to connect on Twitter?

4. Please, if you have something private to say or you wouldn’t want it posted on a billboard over the I-17, don’t tweet it or say it in a “DM”. A DM is a Direct Message that only works if you are following someone and they are following you back. What you post on your regular twitter feed is public.

5. Check your replies. Look over on the right side of Twitter and look at the categories. They read from top to bottom: HOME, @YOURNAME, DIRECT MESSAGES AND FAVORITES. Check your replies because if you are tweeting and people are tweeting back, you’ll never know unless you check your replies or DMs. When you get a reply, reply back if you want to by easily just hitting that little curved arrow.

6. RT’s. Re-Tweets are a great way to build communication and spread the word about tweets you find interesting, important or educational. RT means you copy what that person says, and post it this way in your tweet: “RT @thattweetersname Top Tips for getting PR for your widget”

I’ll break it down even more:
Type RT then a space, then the @ symbol, the twit’s name, a space, then their tweet you find interesting enough to “Re-Tweet”.

7. Ever find a great link but its about 200 characters long? You can’t fit that into a tweet, so you need to go to and copy and paste that link into their site and they will re-produce that link into a much smaller web link for you to use.

8. You only have 140 characters to say what you want to say. So, sometimes you may not use best spelling, or revert to using a “2” for “Too” or 4 for “For”. This is ok, but dont do it all the time. Its amazing how well you can learn to communicate in short statements.

9. A lot of people make fun of Twitter because they think people just talk about what they ate for breakfast, but you’ll find as you go along that you’ll begin to start building relationships with others from the things you say. As humans, we bond with others when we find commonalities. I moved here from MI and used to work in TV. If I was tweeting about my old station and winter weather warnings because of lakeshore snow and someone else following me noticed and had lived in Grand Rapids, they may not have ever known that and now we have something new in common and build a convo and possible relationship. You know how its just not that easy to explain HOW you became great friends or biz partners with someone, you just know it was built through time and communication? Thats just like how Twitter works.

10. Have fun. So far, I rarely see many hate-filled tweets or mean stuff going on. People I follow are full of great info, helpful, cheerful and regular people sharing their thoughts and experiences. Have fun and learn that it takes some time to build a following and get the whole thing figured out, but thats ok. Just have fun and interact!


PR, Social Media & Marketing Workshops this April March 31, 2009

Filed under: Uncategorized — themediapush @ 3:10 pm
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sociallyacceptable4I am instructing with two other experienced pros this April. If you know a small biz or non-profit, this is an incredibly affordable way to get some valuable information to grow your organization and understand current marketing, pr, social media tools. Please pass on to your friends and associates.

Upcoming Classes on PR, Marketing, Social Media and even Hands-on WordPress/Website Workshops!

The rules have changed, and your business or non-profit has to change with them. Are you doing everything you can to efficiently reach your core audience while bootstrapping to ensure you’re around a year from now? How is that marketing plan working for you? Have you wondered how to get in the local paper or on TV through PR and not just advertising? And are people talking about your brand online, how can you talk back?

PR, Marketing & Social Media for Non Profits

Saturday, April 25, 9am-4pm


Hands on WordPress Workshop

Sunday, April 26, 9am-4pm

New Small Biz Marketing for the Recession Era

Monday, April 27, 9am-4pm




Filed under: Uncategorized — themediapush @ 5:10 pm
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how-to-buy-gold-794601Event hosted by Gold’s Gym to bring help, appraisals to those looking to make some dollars, with portion going to local senior charity

Who: CashforGoldAz, Gold’s Gym and Estate Buyers & Trade

What: Secure and trusted instant cash for coins, jewelry, diamonds, platinum, silver and gold

Where: Three Valley Gold’s Gym locations:
Peoria – 8440 W. Thunderbird Road (623) 334-4653
Gilbert/Mesa – 2156 E, Baseline Road, Mesa (480) 497-8686
Scottsdale – 14843 N. Northsight Blvd (480) 661-1022

When: April 3 & 4, 2009 – 9 a.m. to 8 p.m. Peoria
April 5 & 6, 2009 – 9 a.m. to 8 p.m Gilbert/Mesa
April 7, 2009 – 9 a.m. to 8 p.m Scottsdale

Why: This is an opportunity to get competitive appraisals and cash on the spot for valuables from a reputable Jeweler with 32 years of experience. Estate Buyers & Trade was established in 2006 and has held buying events throughout the Valley. During these tough economic times, those selling their valuables need a resource they can trust. Gold’s Gym is passionate about providing best-in-class services to the community so in celebration of a turn-in-phrase and helping the community, they are hosting this five-day event at three valley locations: Peoria, Gilbert & Scottsdale.

Gold’s Gym wants to remind valley residents that often the senior community is at the most risk for unscrupulous operators. With that in Gold’s Gym announces that a portion of proceeds will be donated to a senior citizen-supporting charity in honor of those most affected. Estate Buyers & Trust and Gold’s Gym wants to bring attention to this worthy cause and to help with their efforts to provide valuable services to seniors throughout Arizona. With recent budget reduction many agencies agency is in need more than ever.

Contact: Media– Tony Felice or Charlotte Risch
Event — Gold’s Gym – Dr. Bruce Bedrick 480-363-4040

More Information go to this site or email here.


Whats Cooking?! December 8, 2008

Filed under: Uncategorized — themediapush @ 5:37 pm
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toth3mI’ve been working with Judy Toth of Simply Impressive Cooking School for about three years now. She always has some great, relevant, fun class ideas and if you have kids and not sure what to do with them over Winter Break, why not teach them how to cook? Or, if you want to learn how to cook healthy in 2009, Judy has a ton of classes just for you!

Simply Impressive Cooking School

December Kids and Teen Classes –We are offering Teen classes on Friday 6:30 p.m. to 9:00 p.m. Our Monday Kids 8-12 class is from 10:00 a.m. to 12:30 p.m.

On Fri 12/12 we are offering our Teen Cookies and Candy class where your teens will make cookies and candy for the holidays. $47 per person.

You asked for it….Kids Classes over the long holiday. On Mon 12/29 we are offering our Kids 8-12 Italian class. This is a brand new class where we will be featuring lasagna. $47/person

Upcoming Classes for January 2009 – We have Tuesday and Saturday morning classes this month as well as a Thursday evening class.

On Tue 1/6/2009 & Sat 1/10 we are offering our Healthy Cooking— Fish class where we will make a wonderful seafood menu that tastes great and is so good for you. $63/person.

On Tue 1/13 & Sat 1/17 attend our Healthy Cooking— Beef class. We will make a healthy yet tasty menu featuring beef. $63 per person.

On Tue 1/20 & Sat 1/24 try our Healthy CookingSalmon class. We will make a Moroccan-inspired meal that is healthy and tasty. $63 per person.

Just in time, our Chinese New Year class is being offered Tue 1/27. Make a great meal that is perfect to bring in Chinese New Year. $63 per person.

Whatever team you are rooting for, come to our Super Bowl Entertaining class on Thur 1/29. Prepare dishes that are just right to cheer your favorite team on.. $63 per person


CITADELLE CELEBRATES THE HOLIDAYS on December 6th November 28, 2008


The Citadelle Celebrates the Holidays
The new Citadelle at Arrowhead Ranch located at 19420 N 59th Avenue in Glendale will be celebrating a special holiday event for all ages on December 6th from 3 – 8 pm. The premiere West Valley destination for upscale boutiques, dining and spa and beauty services will offer exceptional, one time only discounts to shoppers, along with entertainment, food, and prizes.

Among the wonderful shopping opportunities, Beth McDonald and Little Vinny of KEZ 99.9‘s “Beth & Bill” morning show will emcee this holiday celebration and people can enjoy live music provided by Rhythm Edition and local high school choirs. Kids can meet Santa for photos, “Mrs. Claus” (J K Hope) will sign her book ‘The Night Mrs. Claus Took the Reins’ and everyone can enjoy hot chocolate and cookies from Next Coffee Company. Also, Elements Therapeutic Massage will provide stress relief for weary shoppers with a free chair massage. Other merchants will offer specials and surprises.

To remember those who are struggling this holiday, please bring a donation for Toys for Tots or St. Mary’s Food Bank. For every new, unwrapped toy or 5 nonperishable food items donated, you will be entered into the drawing for a chance to win $500 plus valuable gift baskets from the Citadelle Merchants. The drawing will be held at 7pm and you do not need to be present to win.

The Citadelle at Arrowhead Ranch is located on the Northwest corner of 59th Avenue and Utopia in Glendale. Contact Zethina at 623-979-4444 for more information about the event

Retail outlets and restaurants at the Citadelle include:
Mon Bebe Decor
Zethina Cosmetics & Skincare  
Haute C Boutique
Vivaldi Hair Salon
Oasis Personal Training
Oasis Juice Bar
Tutti Santi Italian Restaurant  
Corbin’s Bar and Grill
Next Coffee
Melting Pot (coming soon)
Bella Amie
Mad About Shoes
Una Bella Boutique
Varo Men’s Boutique
Sangria Luxe Lounge 
Glendale Insurance
Elements Therapeutic Massage 
AMG Custom Jewelry
Indulgence Salon and Boutique
BUSY BODIES Planned Play


AZ’s FINEST Couples Chosen for 2008 July 10, 2008

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AZ’s FINEST Couples Chosen for 2008
(Phoenix) – – After an exhaustive search across the Valley, nine couples have been chosen to participate in the 2008 AZ’s FINEST Couples program from the Cystic Fibrosis Foundation.

The couples chosen are:
Gary & Susan Atkins from Scottsdale, zip code 85255
Bryan & Meghan Gottfredson from Phoenix, zip code 85018
Patrick & Carrie Klein from Phoenix, zip code 85014
Ryan Patterson & Nicole Gonzalez-Valentino from Phoenix, zip code 85021
Ryan & Veronique Rayburn from Cave Creek, zip code 85331
John Shaff & Charlotte Risch from Phoenix, zip code 85027
Curtiss & Leslie Smith from Phoenix, zip code 85018
Scott and Jackie Baumgarten from Phoenix, zip code 85016
Christine & Cory Whalin from Phoenix, zip code 85014

The AZ’s FINEST Couples program is designed to spotlight Arizona’s most influential trendsetters, honoring their professional and charitable accomplishments. Each couple was nominated by a member of their community, completed an application and then underwent an interview process. These nine couples best exemplify philanthropic qualities and overall, have excelled in the community.

Last year’s recording breaking honorees raised just over $50,000 for the Foundation through the AZ’S FINEST Couples event. As part of the honor, each couple has agreed to raise more than $5,000 for the Cystic Fibrosis Foundation. The Couple who raises the most dollars during the Campaign will receive the “Top Fundraising Award”. The “Top Couple Award”, will go to the couple who best embodies the spirit of philanthropy and the AZ’s FINEST Couples Campaign. The couples will be honored at a dinner on November 9, 2008 at Fleming’s Steakhouse and Wine Bar at Scottsdale and Lincoln. Fred Astaire Dance Studios is also a sponsor of the program, donating dance lessons to each couple. For additional information on the couples, please contact Jennifer Robertson at the Cystic Fibrosis Foundation at 602-224-0068 or

About Cystic Fibrosis Foundation
The Cystic Fibrosis Foundation of Arizona, headquartered in Phoenix, Ariz., a non-profit donor-supported organization, is dedicated to assuring the development of the means to cure and control cystic fibrosis and to improving the quality of life for those with the disease. The Foundation is the leading organization in the United States devoted to cystic fibrosis. Cystic fibrosis is the #1 life shortening disease of children and young adults in the U.S. It is an inherited chronic disease that affects the lungs and digestive system of about 30,000 children and adults in the United States (70,000 worldwide). A defective gene and its protein product cause the body to produce unusually thick, sticky mucus that clogs the lungs and leads to life-threatening lung infections; and obstructs the pancreas and stops natural enzymes from helping the body break down and absorb food. While today there exists no cure, an arsenal of remedies have been produced to help treat the disease, dramatically extending the life expectancy of people living with CF For more information about Cystic Fibrosis Foundation visit