THE MEDIA PUSH

The Daily Scoop from Charlotte Shaff

Red vs Blue Heroes Pizza Challenge! August 16, 2012

I am so excited to announce this great collaboration! Support The 100 Club of Arizona and vote with your taste buds at Organ Stop Pizza by enjoying delicious custom-created pizzas by Mesa Fire and Police!
RED vs. BLUE HEROES PIZZA CHALLENGE
WHO: Organ Stop Pizza and 100 Club of Arizona
WHAT: Police vs Firefighters – Show Your Support Pizza Contest
WHEN: August 18 to September 15, 2012
WHERE: Organ Stop Pizza (Southern/Stapley) in Mesa
**************
WHY: To honor our local heroes, the police and firefighters in the Valley, Organ Stop Pizza is holding a friendly competition between the two Mesa organizations to support The 100 Club of Arizona. Between August 18 and September 14th, 2012, customers of Organ Stop Pizza are encouraged to vote with their taste buds and choose between the four pizzas in the competition, selected by the Mesa Fire and Police. The Mesa Police will have the Smokey BBQ Chicken Pizza and their own Hawaiian Five-0 Pizza, with toppings of pepperoni, bacon, pineapple and onion to choose from. The Mesa Firefighters will be represented with a Buffalo Chicken Pizza and a 5-Alarm Pizza, complete with pepperoni, sausage, mushroom and jalapeño. For every purchase (in restaurant or carry out), 20% will be donated to the 100 Club. At the end of the competition, the total of pizzas purchased will be compiled and a winner will be announced at a Community Safety Fair. That winning pizza, announced September 15th, will be added to the Organ Stop Pizza menu until the end of October and every purchase of that pizza, will continue to bring 20% of proceeds to the 100 Club of Arizona.
 
On Saturday, September 15th from 2-5pm in the Organ Stop Pizza parking lot located on the SW corner of Southern and Stapley in Mesa, the community is invited to a free, family-friendly safety fair put on by the Mesa Fire and Police Departments and local organizations. Parking and admission are free for live entertainment, fire and bicycle safety demonstrations, giveaways, health information and a pizza eating contest between police and firemen. There will also be fire trucks and police cars to check out, plus police dogs and treats from Blue Bell Ice Cream.

***
Organ Stop Pizza is celebrating 40 years in the Valley. Home to the nation’s largest Wurlitzer pipe organ, the unique pizza restaurant is a favorite entertainment destination for all ages. Along with pizza, they offer pasta, appetizers, a salad bar, ice cream and beer/wine and soft drinks. Everything from Bach to rock is played by professional organist to crowds of up to 700 people every night. They are a cash or check business. No debit or credit cards accepted but an ATM is available in the lobby. For more information, go to www.organstoppizza.com or email admin@organstoppizza.com
***
The 100 Club of Arizona is a nonprofit organization that provides financial assistance to public safety officers and firefighters when they are seriously injured or killed in the line of duty. It was started in 1968, and has given more than 6 million dollars in financial support to Arizona’s men and women who stand behind the badge. For more information, go to www.100club.org or email info@100club.org

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The problem with “Pellet Mills” and women who need hormone replacement therapy. Scottsdale Internist has advice August 6, 2012

Women’s hormone health is a hot topic, popping up on talk shows and doctor’s offices everywhere. But one Valley physician wants to make sure women are asking the right questions, getting correct information and seeking the proper care before embarking on hormone replacement therapy.
“We use hormones as a tool for overall health, and not just one piece of the pie,” said Dr. Angela DeRosa, founder of Scottsdale-based DeRosa Medical.

Many doctors dabble in bioidentical hormone replacement therapy and do not treat the whole person, she said. These “pellet mills,” as Dr. DeRosa calls them, respond to the demand by women who recognize their symptoms after watching a TV show or reading web sites and decide they need treatment.

It’s not uncommon for these doctors to have little to no training in understanding hormones. The bulk of them are naturopathic doctors or ob-gyns giving HRT as a way to make a quick buck. Most don’t even accept insurance; it’s on a cash-only basis. And they don’t properly test, examine and assess patients’ overall health, so they give the wrong dosages and even the wrong hormones.

“Most doctors give a lot of estrogen and a little testosterone, but it should be the other way around,” DeRosa said. Almost all of her patients are shocked to hear a typical healthy woman has 60 percent estrogen and 40 percent testosterone, she said. Women come in to her office bloated, crying and with severe premenstrual syndrome, Dr. DeRosa said, because the doctors treating them have given them improper dosages and don’t understand the nuances of their health needs.

“Unfortunately, there’s no good training for this,” she said.

Dr. DeRosa, who went through menopause in her thirties, has spent years researching and learning the data in order to effectively treat women with biodentical hormone therapy. These hormones are compounded in a lab to have the same chemical and molecular structure as natural human hormones. They are different and safer than synthetic hormones such as Premarin, Prempro or Provera.

Her practice, DeRosa Medical, is an internal medical practice specializing in women’s health and offering a comprehensive, “one-stop shopping” approach to care. That way, there’s no lack of communication or miscommunication between two or more doctors trying to manage the patients’ primary care needs, hormone health and other issues.

Most importantly, DeRosa said, hormone therapy can effectively treat everything from hot flashes, sleep problems and migraines to sugar issues, high blood pressure and high cholesterol, which can lead to serious health issues such as diabetes, heart disease and stroke.

Women typically start losing testosterone in their thirties and estrogen in their forties.

“About 40 to 50 percent of the women who come into our office our pre-diabetic,” DeRosa said, “and it’s because they’re testosterone deficient. If you don’t have testosterone, you’re not going to move sugar properly.”

Hormone deficiencies can also rob women of their happiness and fulfillment in life, and Dr. DeRosa is also dedicated to giving this back to women.

Nancy Foote, 52, of Gilbert is a patient at DeRosa Medical who considered quitting her job as an eighth-grade teacher before seeing Dr. DeRosa. She was short-tempered and cranky, and was having trouble dealing with her students. “I had a little black rain cloud over my head all the time,” Foote said.

After HRT, she felt like Dr. De Rosa “gave me a lot of my spirit back” and she had more mental clarity and patience with her students, her nine grandchildren and herself.

“I was amazed at the amount of time she took,” Foote said. “She wasn’t just concerned about my weight gain or my mood swings or my hot flashes. She was as interested in how I felt intellectually and emotionally. I’m more than just a patient; more than just a dollar sign; and it’s been a while I’ve felt like that at a doctor’s office.”

– 30 –

DeRosa Medical, has offices in Scottsdale and Sedona, and is opening in Chandler in September. On the web: www.derosamedical.com

Specific information on bioidentical hormones:
www.derosamedical.com/health-and-wellness-services/bio-identical-hormone-therapy/

 

AZ HAIR STYLIST CAN HELP MULTICULTURAL HAIR ISSUES July 26, 2012

Statistics from the 2010 census show there is a big jump in interracial couples. Coco Sanders, hair stylist and owner of Appearances Hair Design in Glendale, AZ says because of the increase in couples having children who are multicultural and more adoptions of children outside of the parent’s race, she is seeing a big demand for assistance in caring for their special hair issues. Many times a child will be frustrated with the coarseness of their hair or challenges to maintain it. Parents are confused because they don’t always have the same experiences with their hair and need help. That is where Coco comes in.

She has been styling hair for almost two decades and loves to help these families feel better about themselves by making their hair beautiful and stylish. Here are a few tips from her on how to deal with multicultural hair:

  • How do you find the right stylist for your hair? Be honest, open and very descriptive of what your hair issues are, what you want to do and what you are confused by. If the stylist can’t answer your questions, or just seems to guess at what to do, find someone else. It is totally fine to just “interview” stylists first.
  • What styling tools and products should you use/avoid? Depending on your hair type, a relaxer or harsh color may not be best. (leave it to a professional). A basic straightening iron is fine to start for most any hair type. Don’t shampoo a lot!
  • What are the basics of hair care for multicultural hair: A good conditioner, serum product. Moisture is key!

I also came upon this article while doing research and it includes things Coco has told me, plus more!

Do you or someone you know having struggles with your hair?

Contact Coco!

www.appearanceshairdesign.com
www.facebook.com/appearanceshairdesign
Appearances Hair Design
19420 N 59th Ave Suite A-5
Glendale, AZ 85308 (Inside Vivaldi Salons)
(602) 206 1235

 

A look back at the start of THE MEDIA PUSH (and lessons learned along the way) July 25, 2012

Filed under: Uncategorized — themediapush @ 6:43 pm
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Back in the summer of 2005, I made a lot of changes. After enduring micro-managing bosses (twice in 5 years) and not feeling fulfilled or happy with what I was doing, I decided to quit my job at an ad agency and start my own business. Before quitting, I had saved up some money to take a vacation…to Europe. I had never been and thought this would be the best time to do it. It was scary and exciting at the same time to travel alone, which I soon learned was just like starting a business for myself. But I had support for both and I think that is what you definitely need behind you before starting a big endeavor. 

I’ve become very nostalgic this week because the media is hyping up London and the 2012 Olympics and I spent most of my ten days in England (Birmingham and a 2-day trek to London) with my friend Julie who moved there with her UK husband. She let me stay with her family, even though she just had her second daughter just weeks before. Now that I have been through two newborns, I still don’t know how she stayed awake or sane with a house guest who wanted to be a tourist! I also flew to Amsterdam for a few days by myself and other than a little sightseeing and museum tours, I spent a lot of time in my hotel room because I felt really out of my element and was too shy to talk to the locals or make friends. I still regret that, but I also regret some of the things I did while starting my biz, but have learned from them.

When I started my business, I decided to do PR, marketing and event planning. I didn’t really have much of a plan, I just knew I liked these things. My support during the first few months was my former boss, Nancy. When I worked for her in TV when I first moved to Phoenix, she was encouraging, supportive, fun and helped me blossom as a creative writer and producer. She understood her audience, both the viewer and the organizations who worked with us at the station. Ironically, when our paths crossed in 2005, she was leaving her own PR biz to be a PIO for a school district. She still had some clients needing help and she offered to show me the ropes of what she did and bring me on to finish up her projects. Former reporter friends from the station heard I was looking for clients and one got me clients they met while working. This support meant so much to me. I truly believe you can’t burn bridges, and while a select few will not be friends in my past work lives, the majority of the people I worked with are still in my life now…and I think that speaks volumes. 

So, what lessons have I learned in those early months of running my own business?

Let’s start with the PROS:

-You can make your own hours! Granted, they sometimes end up being 24/7, but it is nice to know that if I need to get some grocery shopping done or wait for the cable repairman, I don’t have to take time off of work or explain where I am.

You can find your niche! I started out doing a lot of everything, but soon learned what I really liked to do (PITCH) and decided to just focus on that. As I networked, I found great people in marketing, writing, events, graphics who I could team up with that I liked and could refer to clients who may need that help. 

You are paid what you are worth! I started off charging very low rates, but eventually found my rhythm and began offering competitive rates. And, guess what, the more clients you get, the more money you make! You can only get so many raises or bonuses in a regular job. Plus, my jobs never allowed second jobs, though I never had much time to do anything but work my main gig in the first place.

You can work with the people/biz YOU want to work with! Yes, in the beginning, I wasn’t picky and there were a few times I wasn’t really excited about who I was pitching, but now that I have a solid business and clients, I can choose who I want to work with. And, because there is a “lid for every pot,” I usually am able to refer anyone who is not right for me to another Indie. 

Now for the CONS:

You can go from rags to riches in a month! I had quite a few months where I would borrow from Peter to pay Paul. I know what it is like to have the credit card company call you…or to send a check to pay the mortgage and hope that a client pays me before the check clears. If there is any lesson I have learned, get a GOOD bookkeeper and CPA and stick to a budget. Put money away in savings for those slow months. But, DON’T GIVE UP when times get rough. Sometimes the lessons we learn during those low times are the ones that make us a success later.

You will long for the good ol’ days and friends. I admit to still getting a rush every time I walk into a local news station. The people, the energy, the creativity were what drew me to working in the media. Maybe this is why I do PR now…I still gotta keep my fingers in the industry somehow. But, I also remember the depression, the long hours, the low pay and the BS…and I perk up again about working for myself and having control of my destiny.

You will learn that some people just SUCK! As most any Indie will attest to, you will get screwed over. Clients will refuse to pay you. You will encounter shady people who want to partner with you on a project and they either don’t live up to their hype or they steal your ideas or client. One thing I have been very careful of now is to not become too close of friends with a client. You MUST keep the relationship professional. “Friends” will get upset when you offer criticism or need to make business changes they don’t agree with. 

You can’t do this alone! Yes, you are working for yourself, but you must have support. I remember sitting on my couch crying my eyes out, with the phone ringing from a bill collector and reading an email from a client saying they were ending their contract. I had a few really depressing months, but luckily, I could reach out to friends to get me out of my funk. I spent my first year networking like crazy. I found a great group of PR Indies to learn and share with. I found organizations I wanted to be a part of and grow myself professionally. 

Well, this is turning into a novel…so, I’d just like to end this by thanking my husband, my friends, my family, former and current clients and all my colleagues and friends in the local media and PR. I could of never done this without you all. 

Char in London

This is me in front of Big Ben in 2005!

 

Need a fun summer camp idea for the kids? North Valley Gymnastics has the answer! April 25, 2012

ImageNorth Valley Gymnastics has a great summer camp program. It is an opportunity for any kid to get involved and learn more about gymnastics. Gymnastics is a great foundation for any sport. Gymnastics is a HOT sport right now as we head into the Summer Olympics. Children will get to experience many of the sports they will see on TV this summer at the camp! 

North Valley Gymnastics Summer Camp provides children ages 4-12 with gymnastics, games, and weekly special events!  Our experienced staff is energetic, CPR certified and committed to providing a fun-filled day for your child.  Our flexible schedule lets you plan your child’s summer fun based on your needs.  Call 602-404-FLIP(3547) today!  www.northvalleygymnastics.com

North Valley Gymnastics provides answers for parents who are looking for the right camp for their children.

 

Here is some helpful information about what our camps will offer:

  • Flexible hours Monday thru Friday for full and half day campers. Our Camp hour choices are from 9am to12 noon for half day campers and 9am to 3:30pm for full day campers.
  • 10% discount for siblings
  • Drop in rates for parents that need a more flexible schedule
  • Small camp ratios. Such as 8:1 for our Junior campers ages 4-7 and 10:1 for ourolder campers ages 8-12.
  • A trained CPR, First Aid & Safety certified coaching staff.
  • Fun-filled Theme weeks, make gymnastic camp exciting and more creative.
  • Campers bring their own lunch, but NVG provides healthy, nutritious snacks and drinks.(Special arrangements for children with food allergies are handled with care.)
  • During the summer months, we have exciting water days for the kids with a waterslide, water balloons, and water games.
  • A weekly schedule is always provided.
  • All camp days are structured and planned carefully so that campers are in a learning environment while still having fun.
  • No experience needed to participate in gymnastic camp

North Valley prides itself on building self-esteem and enhancing a child’s gymnastic interests. While gymnastics focuses on building strength, flexibility, and basic motor skills, we provide the skills and knowledge that can build the foundation for any sport.

SUMMER CAMP INFO:
WEEKLY THEMESSession 1 (6/4 -6/8): Pajama Party

Session 2 (6/11-6/15): Super Hero

Session 3 (6/18-6/22): Pirate / Disney

Session 4 (6/25-6/29): Hawaiian Beach

Session 5 (7/9-7/13): Crazy Hair

Session 6 (7/16-7/20): Western Rodeo

Session 7 (7/23-7/27): Sports

Session 8 (7/30-8/3): 60’s Theme

WATER SLIDE EVERY FRIDAY!

Registration Fee

Gym Members: Free

Non Gym Members: $10 per camper

Balance Due for June Camps by May 1, 2012

July camps by June 1, 2012

FULL DAY CAMP

$50/Day

$225/Week

Drop In Rate $55/Day

HALF DAY CAMP

$30/Day

$135/Week

Drop In Rate $35/Day

****** Morning Snack and Drink will be provided. Full Day Campers must bring a sack lunch. ******

PAYMENT and CAMP POLICIES

Camp registration can be submitted in person, by fax, by mail or by email. All applicable Registration Fees along with a $50.00 nonrefundable

deposit is due per Child/per Session to hold your spot. The registration fee and deposit is due at the time of registration.

The remaining balance must be paid by the due date listed above. If fees are not paid by the due date, we reserve the right to drop

your child(ren) from the camp sessions they are registered in. There will be no refund of any deposits paid.

Drop In rate applies to any registrations that occur during the actual week of camp.

There will be no make-ups or refunds for missed days.

Changes to sessions and/or days will result in a $10.00 change processing fee.

A registration and waiver form must be completed at time of registration.

PLEASE CALL 602-404-FLIP(3547) FOR MORE INFORMATION.

FORMS AND MORE INFO ALSO AT WWW.NORTHVALLEYGYMNASTICS.COM – Click here for direct link.

 

Donley Service Center offers information and advice to consumers and businesses about Freon price increase

Filed under: DONLEY SERVICE CENTERS — themediapush @ 6:11 pm
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This Freon increase story is still making news around the country. Phoenix will be hit hard since it is so hot in the summer and AC units are running constantly. 

Here is a recent news story from Kansas City that explains some of the situation. 

COST OF FREON DRAMATICALLY RISES IN PAST WEEK

Local HVAC company offers information and advice to consumers and businesses

(Phoenix, AZ – January 2012) In the past week, the cost of Freon (R22) almost doubled in cost. This is in response to the EPA reducing production and import of the gas used in many air conditioner units according to the guidelines of the Clean Air Act. According to this New York Times article there is a loophole in the legislation which is dividing the HVAC industry. As a result, many major manufacturers have announced significant price increases and are currently limiting shipments. This will effect HVAC (Heating/Venilation/Air Conditioning) companies and their pricing, plus homeowners and businesses with older A/C units that recharge with Freon (R22) each year.

Mike Donley, owner of Donley Service Center in Phoenix advises homeowners to not panic. “Recharging the system is only a problem if there is a leak. There are older units that will last approximately 15 years without being recharged.  So, if the system is properly maintained, it reduces the chance that you will need to replace the Freon. But, when your system does go out, it will be more expensive to repair than a newer energy efficient A/C system.”

One of the reasons why the EPA is reducing the R22 Freon is that it is bad for the environment and R22 will be eliminated altogether by 2019. This is why new energy efficient units are being encouraged by the government, utilities and air conditioning companies; to save money, the environment and run more effectively.

“Our number one concern is making sure customers are comfortable in their homes. We are only a couple months away from triple digit temperatures and no one wants to be stuck sweating it waiting for a repairman and then sweating a expensive Freon bill, ” says Donley. “Be diligent about your A/C unit and have it maintained by a reputable company in February or March.”

 

TRADE IN YOUR OLD MAKEUP AND GET $5. Plus, Mother’s Day Spa Specials

Filed under: ZETHINA — themediapush @ 5:57 pm
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Zethina Mineral MakeupDo you keep track of when you purchased and started using certain types of makeup? If not, you could be putting your skin at risk for developing breakouts, having an allergic reaction, or becoming discolored. We are here to help! Stop by and toss out your old stuff with us and in return we will you give you $5 for each old cosmetic item*. (no sample-size products.)
End Date: May 5, 2012
MOTHERS DAY SPA SPECIALS: 
  • Brighten Mom’s Day! Give mom a brightening facial with eye treatment, mini make-up lesson and get up-to-date with spring/summer trends. Includes a new lip color and eye shadow of her choice.   Priced at just $175  ($260 value)
  • Relax and Unwind! Mom deserves some R&R. Treat her to a 75-min massage/reflexology combo, 45 minute enzyme facial  for just $145 ($185 value)
  • Me Time! 1 hr pedicure w/ hand treatment, 45 min enzyme facial w/ eye treatment. Just $110  ($135 value)

Book your appointment today or buy a gift certificate. Expires 10/08/12.

*Receive $5 for each traded in old cosmetic item.  The $5 applies to the purchase of each new cosmetic item.  Trade in as many old items as you like and stock up on new make-up for $5 off each.  (For example, trade in 6 items, buy 6 items for $5 off each item.) Some restrictions apply.
Zethina Cosmetics and Skin Care
19420 N 59th Ave E-510
Glendale, AZ 85308
Call: 623.979.4444
http://www.zethina.com