THE MEDIA PUSH

The Daily Scoop from Charlotte Shaff

WordPress, PR/Marketing and Social Media Workshops this June May 26, 2009

Filed under: Uncategorized — themediapush @ 5:20 pm
Tags: , , , , , , , ,

sociallyacceptablelogoHands on WordPress Workshop, Build Your Website or Blog in a Day
Saturday, June 13, 2009 / 9am-4pm
Gangplank HQ
325 E Elliot Rd
Chandler, AZ 85225

What’s the point of a website if you can’t update it, when the name of the game today is constantly providing fresh content to users? Everyone is blogging- how do you get one of those? The beauty of WordPress is that it allows you to quickly mount a functional, professional website or blog that you’ll be able to easily maintain and control yourself.

Learn the different between posts and pages, what a plugin is and how to get them, how to install and change themes, and how to moderate blogs.
We’ll start from scratch and mount a wordpress website of your own by the end of the day for you to experiment with, or turn into your own online brand. This is a beginners class, but a sense of comfort with the internet and your own computer will be helpful. Attendees may follow along, or actively participate with your wifi enabled laptop.

$99 for small business
$49 for non-profit 501c3

To sign up or for more info: www.areyousociallyacceptable.com

STARTUP right. PR, Marketing & Social Media for your New Biz
Sunday, June 14, 2009 / 9am-4pm
Gangplank HQ
325 E Elliot Rd
Chandler, AZ 85225

Thinking about a new business? Opened the doors but no one is walking through them? Are you a victim of “the new economy” and considering working for yourself?
Don’t make the same mistakes so many new businesses make- save yourself money, time and heartache by knowing how to leverage PR, Marketing and Social Media for your new business.

Sometimes the most important part of marketing is knowing what NOT to do. Learn “Top Ten Marketing Mistakes Startups Make” so you can avoid the roadbumps.
You’ll need to let people know about your new business- how do the companies featured on the news get there? For the basics of PR and how to deal with the media, you can learn how to target the right reporter and pitch the right story to gain free exposure through the media with this step by step tutorial.

You keep hearing about Twitter and Facebook, but you’re not sure how to actually use it for your own business. Is it worth the time? What if my customers aren’t on social media? Learn the answers and how to leverage these tools to engage customers and monitor your brand online.

Even if you’ve got a budget to hire a publicist, and marketing department, arm yourself with these valuable knowledge tools so you know who to hire, can be an active participant in the process, and when you’re being taken for a ride.

$99 for small business
$49 for non-profit 501c3

To sign up or for more info: www.areyousociallyacceptable.com

Hands-on Twitter, Facebook and Linked in Workshop
Monday, June 15, 2009 / 9am-12noon
Jobing Main Offices
4747 N 22nd Street Suite #100
Phoenix, Arizona

Social media. Everyone is telling you to follow them on twitter, from your newscaster to your hairdresser. Your daughter is concerned you’ll show up on her facebook account, and you keep getting emails to LinkedIn, but can’t figure out why people love it. You’d love to send photos online! What’s the hype, and doesn’t this all take a lot of time? Every day, people are telling you why you and your company SHOULD be using social media, but no one is telling you HOW to use it.

Bring your wifi enabled laptop, sit back and get ready to be shocked at how easy it is to dip into Social Media. We’ll take you through how to set up an account, to how to use it and what neat tools each technology has.

We’ll walk through Twitter, Facebook, LinkedIn, and Flickr, all in one day. Step by step, at a very quick but fun pace. This is a beginner to intermediate class, but requires you have a wifi enabled laptop (you can follow along without one, but will be at a disadvantage) and are comfortable with your computer and the internet.

$79 for small business
$34 for non-profit 501c3

To sign up or for more info: www.areyousociallyacceptable.com


PR, Marketing and Social Media Bootcamp for Non Profits
Monday, June 15, 2009 / 9am-4pm
Jobing Main Offices
4747 N 22nd Street Suite #100
Phoenix, Arizona

Often non-profit organizations get so tied up in their events and their programs, that marketing principles are broken. These marketing principles are simple to fix and crucial to the long-term success of your organization. Make sure your organization gets a clean bull of health by seeing if you violate “The Top 10 Slaughtered Marketing Rules at Non-Profits”.

Non profits struggle to keep up with the competition, not sure where to go next in their marketing efforts. They see others on television or featured in the local publications wondering “How did they do that?” For the basics of PR and how to deal with the media, you can learn how to target the right reporter and pitch the right story to gain free exposure through the media with this step by step tutorial.

Social Media is a big buzzword, but still confusing to so many business owners and non-profits. How do you leverage these tools to engage customers and monitor your brand online? Once you have an audience, how do you measure the impact you’ve had? Learn how to ensure you’re participating in the conversation about your organization online

By the end of the day, you’ll have a slew of new tools in your arsenal to ensure your non profit is being heard loud and clear, raising donations, volunteers, public education and client awareness.

$99 for small business
$49 for non-profit 501c3

To sign up or for more info: www.areyousociallyacceptable.com

 

PR, Social Media & Marketing Workshops this April March 31, 2009

Filed under: Uncategorized — themediapush @ 3:10 pm
Tags: , , , , , , , , ,

sociallyacceptable4I am instructing with two other experienced pros this April. If you know a small biz or non-profit, this is an incredibly affordable way to get some valuable information to grow your organization and understand current marketing, pr, social media tools. Please pass on to your friends and associates.

Upcoming Classes on PR, Marketing, Social Media and even Hands-on WordPress/Website Workshops!

The rules have changed, and your business or non-profit has to change with them. Are you doing everything you can to efficiently reach your core audience while bootstrapping to ensure you’re around a year from now? How is that marketing plan working for you? Have you wondered how to get in the local paper or on TV through PR and not just advertising? And are people talking about your brand online, how can you talk back?

PR, Marketing & Social Media for Non Profits

Saturday, April 25, 9am-4pm

——————————————————————————–

Hands on WordPress Workshop

Sunday, April 26, 9am-4pm
——————————————————————————–

New Small Biz Marketing for the Recession Era

Monday, April 27, 9am-4pm


FOR MORE INFO, COSTS, LOCATIONS, GO TO:
http://areyousociallyacceptable.com/about/

 

PR is not enough September 3, 2008

Filed under: THE MEDIA PUSH — themediapush @ 5:42 pm
Tags: , , , , ,

A challenge I have when explaining the benefits of PR is that it is not easy to explain.

PR is not a very tangible type of service. The only way to understand its power is to use it in conjunction with other marketing, promotion, advertising and networking opportunities. And understand that PR is about relationships and most importantly, PR is a marathon, not a sprint.

Finding a way to explain PR has been a challenge…but I think I have found a great article that sums up my thoughts and explainations perfectly! For anyone who thinks one segment on the local morning show or a big article in newspaper will propel your sales and image off the charts…please, please read this!

 

How am I doing? July 22, 2008

Filed under: THE MEDIA PUSH — themediapush @ 3:50 pm
Tags: , , , ,

If you own a business, you know that the value of word of mouth is priceless.  What your clients share and pass on to others can build your business and reputation. I have some clients who are afraid at first to ask their best customers to write a testimonial or refer them to others. But it is absolutely essential and important to do this not only for biz, but for your marketing and website material. If you don’t have a testimonial page on your website or don’t include quotes from customers in pamplets or flyers, you are missing out.  So, today, I ask that you shoot an email or request recommendations on your LinkedIn profile of some of those key people in your life. One way is to ask them to explain in a short paragraph what was the problem, how did you solve it and how has it improved or changed that person’s situation. Not only will it be great material for your marketing efforts, it will also give you a nice little ego boost.  Return the favor, too…or out of the blue send a handwritten Thank You to a person or business that you really enjoyed or had a memorable experience at.  The positive vibes and words go a long way. 

Not sure how to go about asking for a testimonial? Here’s a great article that gives great tips about timing and tactfulness.