The Daily Scoop from Charlotte Shaff


Filed under: AYSE — themediapush @ 5:24 pm
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sociallyacceptablelogoHOW TO BLOG – Saturday, October 24th, 9am-noon Gangplank HQ 325 E Elliot Rd Chandler, AZ 85225
So you understand that you SHOULD blog, but have no idea what to write about, how to write it, how often to write it- and who you should be talking to. This isn’t a class on how to set up a blog, but what to do once you have one. Learn the “Top Tips for Blogging” – how to develop a theme for your blog that will help elevate your personal or business brand. Optimize your SEO, learn which plugins will help the most. Learn how to respond to comments, including which ones to ignore. Discover how important images are to your blog, and how to find them. We’ll cover video and music as well. You’ll leave class fully confident that you can author your blog with style.
$79 / $39 (501c3 rate) SIGN UP:

EMAIL MARKETING THAT WORKS – Saturday, October 24, 2009 / 1pm-4pm– 325 E Elliot Rd Chandler, AZ 85225 Chandler, Arizona sponsored by Vertical Response
Learn the Who, What, When, Where, Why & How of Email Marketing. Make your copy work for you and ensure its written so people read and absorb your messages. Choose a message that will mean something to your customers. Know who you’re sending communications to, who opens your emails, forwards them, clicks on them and how often you should be sending out communications so you don’t lose subscribers. Finally, learn how to put dynamic emails together.
Attendees will learn the ins and outs of using Vertical Response, creating dynamic email marketing pieces, as well as guidelines for what they should be saying. Class participants will receive a discount code for 500 free emails and materials to help them use Vertical Response.
$79 / $39 (501c3 rate) SIGN UP:

MAKE EVENTS HAPPEN FOR NON-PROFITS – Monday, October 26, 2009 / 9am-12pm– Clarendon Hotel, 401 W Clarendon Ave Phoenix, AZ 85013
Planning an event is an overwhelming job for anyone, but the responsibilities and liabilities that it presents non profits are particularly challenging. Learn how to make your event successful from a technical aspect, including how to plan a theme, to how to budget reasonably, where to spend money, how to gain RSVPs, how to manage volunteers and how handle day of event management. Learn how to solicit donations, including how to craft “ask letters” and how to find people in organizations to solicit. Then learn how to promote and brand the event, from social media like twitter and facebook to online, inexpensive services for printing. Use online management tools to garner more attendees, and solicit after the event donations through promotional items. Attendees will leave the event with a great handle on how to make that next event happen! While ideal for non profits, businesses can benefit from this primer as well.
$79 / $39 (501c3 rate) SIGN UP:

RUNNING AN EFFICIENT OFFICE – Monday, October 26, 1-4pm Clarendon Hotel, 401 W Clarendon Ave Phoenix, AZ 85013
In every class, when we show people how to use new software make their businesses more efficient, more productive and more visible, they are wowed and want to know more. So, we’ll show you everything, in one day, for next to nothing. Save thousands of dollars each year for your business or non profit, while making your office more secure and more efficient. Learn how to manage all your team communications online- backing up all your communications, files, and allowing online collaboration. Accessible from everywhere, you’ll never need to hunt through your email ever again. Manage all your finances, whether its your personal or business. Invoice clients, track all your time and your employees time, manage expenses and even track when clients call you. Let software remind you when to file your taxes and how much to pay. Never worry about a hard drive going down, or having a laptop stolen, let software securely backup and manage all your data and your passwords. The list goes on and we’ll cover it all- you’ll never get more value out of three hours.
$79 / $39 (501c3 rate) SIGN UP:


MADCAP Theaters to Bring Music Back to Mill Avenue May 22, 2009

Filed under: Uncategorized — themediapush @ 4:02 pm
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madcap_logoAsk any Arizona resident what they know about Tempe and they will undoubtedly mention Arizona State University, Mill Avenue and the idea that Tempe is the local hot-spot for cutting-edge music, arts and entertainment. Thanks to a recent partnership between Downtown Tempe Community, Inc. (DTC) and Centerpoint on Mill, this reputation will remain intact for many years to come.

DTC, a private, non-profit organization that works in conjunction with the City of Tempe to increase awareness of the cultural, lifestyle and commerce experience in the Mill Avenue District, has partnered together to develop the Mill Avenue District Community Arts Project also known as MADCAP. Located at 730 S. Mill Avenue, MADCAP will provide a creative way to use the abandoned movie theater space to re-establish Mill Avenue as a destination for live entertainment and cultural activity.

“Many people have asked what happened to the music scene on Mill Avenue,” said Nancy Hormann, DTC President and Executive Director. “This area has a rich history of supporting contemporary music and other performance arts. Residents and business owners alike have been looking for an affordable way to bring back these types of entertainment events, we feel MADCAP theaters is a perfect solution for this situation. Long-term MADCAP will not only bring music back to Mill, but will also bring new economic growth to the area as well.”

DTC is working on a simple renovation of the empty theaters by converting them into raw alternative performance spaces. Each space will then be used to host a variety of performances and activities including; live music, comedy and dance performances, theatre productions as well as lectures, film screenings and corporate meetings.

“This space provides a unique opportunity for performers and companies,” said Hormann. “The movie theaters were a great set-up, with each space having fantastic acoustics, it allows the building to have a variety of acts and events going on simultaneously without interrupting each other.”

Hormann added that MADCAP theaters would help assure that local musicians and artists had an affordable space to express themselves while helping Tempe continue to build its standing as an art-friendly community.

The location of the MADCAP theaters will also be beneficial for meeting planners and promoters as Mill is easy to get to whether walking or driving, there is ample parking and there are a plethora of diverse restaurants and bars in the area. Additionally the costs to rent out the theater spaces will still be significantly less expensive than most larger facilities in the area. “By day, corporations and businesses can have speaking engagements and meetings here and at night, it’s a place for live music, dance performances and comedy acts,” said Hormann.
Scheduled to open in early June, MADCAP is currently looking for volunteers and donations to help with the restoration process. For more information, go here.


Casaundra Brown
Director, Marketing & Communications -Downtown Tempe Community, Inc.
(480) 355-6068

Nancy Hormann
President & Executive Director -Downtown Tempe Community, Inc.


PR, Social Media & Marketing Workshops this April March 31, 2009

Filed under: Uncategorized — themediapush @ 3:10 pm
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sociallyacceptable4I am instructing with two other experienced pros this April. If you know a small biz or non-profit, this is an incredibly affordable way to get some valuable information to grow your organization and understand current marketing, pr, social media tools. Please pass on to your friends and associates.

Upcoming Classes on PR, Marketing, Social Media and even Hands-on WordPress/Website Workshops!

The rules have changed, and your business or non-profit has to change with them. Are you doing everything you can to efficiently reach your core audience while bootstrapping to ensure you’re around a year from now? How is that marketing plan working for you? Have you wondered how to get in the local paper or on TV through PR and not just advertising? And are people talking about your brand online, how can you talk back?

PR, Marketing & Social Media for Non Profits

Saturday, April 25, 9am-4pm


Hands on WordPress Workshop

Sunday, April 26, 9am-4pm

New Small Biz Marketing for the Recession Era

Monday, April 27, 9am-4pm



No Kill Phoenix Shelter having tough times August 18, 2008

Filed under: ANIMALS BENEFIT CLUB — themediapush @ 4:45 am
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Gretel is a very sweet chow (mix?) at Animals Benefit Club in Phoenix

Gretel is a very sweet chow (mix?) at Animals Benefit Club in Phoenix

I worked with the fine folks at the Animals Benefit Club in Phoenix and want to spread the word about the hard time they are having right now due to low donations and a down economy. KTVK Channel 3 just did a story on them tonight.

ANIMALS BENEFIT CLUB is holding an Open House on Sunday, August 24th. We encourage you to come on out to the sanctuary to tour the facility and see all of our animal guests in person. We’re open from 11AM to 3 PM, rain or shine. We’ll have refreshments on hand, and plenty of staff and volunteers to answer all of your questions.

ABC is a non-profit 501-C3 organization founded in January 1979 by teacher Dee Kotinas and her junior high school high-risk students. Our only source of income is through public donations, bequests and grants.

ABC’s Sanctuary has become a model for other no-kill sanctuaries throughout Arizona and elsewhere. ABC has been extremely active in state and local legislation representing the rights and needs of animals and pet owners.

Animals Benefit Club, 3111 East Saint John Road, Phoenix, AZ 85032, (602) 867-2169