THE MEDIA PUSH

The Daily Scoop from Charlotte Shaff

RED MEANS STOP ANNOUNCES NEW SCHOLARSHIP PROGRAM October 30, 2012

ImageLocal and national sponsors sought to help fund driver safety and awareness

(Scottsdale, AZ October 2012) – Red Means Stop (RMS) is announcing a new scholarship program designed to benefit families who are unable to afford driving school. Since 1999, Red Means Stop has been actively dedicated to making our Arizona roads safer for our citizens, especially in their avocation to minimize red light running on our valley streets. The new scholarship announced last month by Frank Hinds, Executive Director of Red Means Stop (RMS) launched in September 2012 with the Jordan family, a family of triplet boys, being the pilot participants of the developing program.

In July of 2000, Deanna Jordan became a military widow when her husband was killed in an Apache helicopter accident leaving Deanna with 4 year old triplet boys to support on her own. After recently being informed that their benefits that they had been dependent on were coming to an abrupt end and with three boys of age to drive, Deanna wanted to be assured that her children are safe on the road. She was shocked to learn that schools no longer offer driver’s education for students, a problem as proper training can be costly for a single parent home.

“This grant has been a Godsend to us, and a little bit of weight off of my shoulders. I am so happy that they will get the quality education that DrivingMBA offers,” said Deanna. “It’s so scary to think about letting them drive. It makes me feel a little better knowing that they are getting such a great foundation to start driving with! Thank you Red Means Stop and DrivingMBA!”

Red Means Stop is elated to help the Jordan family with their need to properly teach and train the Jordan triplets, Kyle, Cameron and Justin, for their futures’ as drivers and ultimately wish this scholarship will benefit other families looking into the program at DrivingMBA.

“DrivingMBA’s ability to provide programs to kids who can’t afford it is very limited. The Red Means Stop board decided a worthwhile goal would be to develop a new generation of safe responsible, young drivers and educate them about red light running,” said Maria Wojtczak, owner of DrivingMBA.

The scholarship program is hoping to bring more sponsors for both organizations and generate awareness for the growing need to properly prepare teenagers for driving on our busy roads and highways. Both DrivingMBA and Red Means Stop are dedicated to educating the community and they both believe this new scholarship is the next step forward.

About Red Means Stop
In January 1999, three families who incurred the consequences of red light runners founded the Red Means Stop Coalition. The Red Means Stop Coalition is the only known grassroots organization of its kind in the United States with a long-term goal of having the message about the dangers and consequences of red light running spread throughout the country. The Red MeansStop Coalition has been featured on numerous national television programs, including the NBC Nightly News, ABC World News Tonight and Good Morning America. To learn more about RMS, visit their website at http://www.redmeansstop.org/

About DrivingMBA
DrivingMBA is an Arizona based Driver Training and Education provider with locations in Scottsdale and Chandler. DrivingMBA’s driver training programs are designed to reduce the risk and magnitude of death, injury and property damage caused by teenage drivers through a comprehensive approach to driver training. DrivingMBA combines the use of state of the art simulators, on-road instruction and classroom to teach students how to drive through experience in a no-risk environment. To learn more about DrivingMBA, visit their website at drivingmba.com

 

Advertisements
 

The problem with “Pellet Mills” and women who need hormone replacement therapy. Scottsdale Internist has advice August 6, 2012

Women’s hormone health is a hot topic, popping up on talk shows and doctor’s offices everywhere. But one Valley physician wants to make sure women are asking the right questions, getting correct information and seeking the proper care before embarking on hormone replacement therapy.
“We use hormones as a tool for overall health, and not just one piece of the pie,” said Dr. Angela DeRosa, founder of Scottsdale-based DeRosa Medical.

Many doctors dabble in bioidentical hormone replacement therapy and do not treat the whole person, she said. These “pellet mills,” as Dr. DeRosa calls them, respond to the demand by women who recognize their symptoms after watching a TV show or reading web sites and decide they need treatment.

It’s not uncommon for these doctors to have little to no training in understanding hormones. The bulk of them are naturopathic doctors or ob-gyns giving HRT as a way to make a quick buck. Most don’t even accept insurance; it’s on a cash-only basis. And they don’t properly test, examine and assess patients’ overall health, so they give the wrong dosages and even the wrong hormones.

“Most doctors give a lot of estrogen and a little testosterone, but it should be the other way around,” DeRosa said. Almost all of her patients are shocked to hear a typical healthy woman has 60 percent estrogen and 40 percent testosterone, she said. Women come in to her office bloated, crying and with severe premenstrual syndrome, Dr. DeRosa said, because the doctors treating them have given them improper dosages and don’t understand the nuances of their health needs.

“Unfortunately, there’s no good training for this,” she said.

Dr. DeRosa, who went through menopause in her thirties, has spent years researching and learning the data in order to effectively treat women with biodentical hormone therapy. These hormones are compounded in a lab to have the same chemical and molecular structure as natural human hormones. They are different and safer than synthetic hormones such as Premarin, Prempro or Provera.

Her practice, DeRosa Medical, is an internal medical practice specializing in women’s health and offering a comprehensive, “one-stop shopping” approach to care. That way, there’s no lack of communication or miscommunication between two or more doctors trying to manage the patients’ primary care needs, hormone health and other issues.

Most importantly, DeRosa said, hormone therapy can effectively treat everything from hot flashes, sleep problems and migraines to sugar issues, high blood pressure and high cholesterol, which can lead to serious health issues such as diabetes, heart disease and stroke.

Women typically start losing testosterone in their thirties and estrogen in their forties.

“About 40 to 50 percent of the women who come into our office our pre-diabetic,” DeRosa said, “and it’s because they’re testosterone deficient. If you don’t have testosterone, you’re not going to move sugar properly.”

Hormone deficiencies can also rob women of their happiness and fulfillment in life, and Dr. DeRosa is also dedicated to giving this back to women.

Nancy Foote, 52, of Gilbert is a patient at DeRosa Medical who considered quitting her job as an eighth-grade teacher before seeing Dr. DeRosa. She was short-tempered and cranky, and was having trouble dealing with her students. “I had a little black rain cloud over my head all the time,” Foote said.

After HRT, she felt like Dr. De Rosa “gave me a lot of my spirit back” and she had more mental clarity and patience with her students, her nine grandchildren and herself.

“I was amazed at the amount of time she took,” Foote said. “She wasn’t just concerned about my weight gain or my mood swings or my hot flashes. She was as interested in how I felt intellectually and emotionally. I’m more than just a patient; more than just a dollar sign; and it’s been a while I’ve felt like that at a doctor’s office.”

– 30 –

DeRosa Medical, has offices in Scottsdale and Sedona, and is opening in Chandler in September. On the web: www.derosamedical.com

Specific information on bioidentical hormones:
www.derosamedical.com/health-and-wellness-services/bio-identical-hormone-therapy/

 

Top 5 Health Screenings Every Woman Should Have April 25, 2012

May is National Women’s Health Month 

What Preventative Health Screenings do Women Need to Stay Healthy? 

(April 23, 2012 – Scottsdale, AZ) – Preventative health screenings are important but there is conflicting information about who needs them, when the right time is to get screened and how often certain tests should be done. May is National Women’s Health Month so it’s time to set the record straight and take health matters into your own hands.

“Preventative health screenings are crucial but often confusing for my female patients,” said Dr. Angela DeRosa, president and chief managing officer of DeRosa Medical, P.C., a private women’s heath medical practice in Scottsdale and Sedona. “Routine tests are our best defense for early diagnosis of disease and in-turn higher successful treatment rates if something is detected. Women need to make their health a priority and National Women’s Health month is a great time to do that.”

Dr. DeRosa suggests these Top 5 tests for her patients:

1.      Heart disease is the number one killer of women throughout the world, six-times more likely to cause death than breast cancer. Based on these statistics, women over the age of 50 should have an electrocardiogram (EKG) yearly.

2.      Skin cancer screenings must be conducted every year no matter what your age. The American Cancer Society anticipates Arizona will have 1,650 new cases of melanoma in 2012.

3.      Pap smears should be done annually between the ages of 21 and 30 and then every 3 years in patients older than 30, providing they are in a monogamous relationship and have a history of normal pap smears.

4.      Starting at age 40, mammograms need to be performed every other year and annually after age 50.

5.      A colonoscopy should be performed at age 50 to screen for colon cancer. After a baseline is established, follow up tests should be done every 5-10 years.

“You can never be too careful when it comes to your health,” added DeRosa. “Just this year I discovered a melanoma on a patient’s stomach during a routine skin cancer exam. She had been told by another physician that it was nothing to worry about.”

May 13-19, 2012 also marks the 10th annual National Women’s Health Week designed to empower women of all ages to take control of their own health needs through screenings, being active, eating right and prioritizing mental well-being.  

For more information on what screenings every woman should have, visit www.derosamedical.com

 

ABOUT DR. ANGELA DEROSA AND DEROSA MEDICAL: Nicknamed “Dr. Hot Flash” by friends and colleagues, Dr. Angela DeRosa, DO, MBA, CPE is president and chief managing officer of DeRosaMedical, P.C., a private practice in Scottsdale and Sedona dedicated to providing high comprehensive care including advanced care in women’s health and hormonal medicine. She is nationally recognized as an expert in the field of internal medicine and women’s health. After going through menopause at the age of 35, DeRosa focused her attention on hormone therapy to combat early onset menopause. Recruited by Procter and Gamble Pharmaceuticals, DeRosa worked as the Senior Medical Director for the West Coast where she was in charge of their osteoporosis line and a member of the scientific team for the approval and the launch of the female testosterone patch Intrisa. Currently she hosts a weekly radio show in Northern AZ and holds monthly events called “Hormonal Happy Hours” where women can eat, drink and talk openly about their health concerns. 

www.derosamedical.com

www.facebook.com/derosamedical

www.twitter.com/derosamedical 

###

 

DOOZY OF A DEAL hits $20k Milestone March 23, 2011

Filed under: DOOZY OF A DEAL — themediapush @ 11:32 am
Tags: , , , , , ,

(Phoenix, AZ March 22, 2011)– In just a year, amidst a bevy of “deal of the day” websites, Doozy of a Deal has hit a major milestone. The locally-run company has been able to give back $20,000 from sales to the local Phoenix community non-profits and schools who are a part of their Doozy “Gives Back” program.

During its first year, Doozy of a Deal has partnered with 59 schools and 60 charities/non-profits throughout the valley. Sandpiper Elementary in Scottsdale has received close to $400.

“Doozy of a Deal has been an amazing gift to our school,” said Mary Jo Scovill, PTO President of Sandpiper School. “It has given us a fun and useful way to bring money in for all sorts of educational enhancements for the kids.”

Non-profits such as the Arizona Human Society are noticing results as well, having received over $1,800 in just over 10 months since joining the Doozy “Gives Back” program.

“The Arizona Humane Society is grateful for our partnership with Doozy of a Deal,” said Kelsea Vescova, Director of Marketing and Development with the Arizona Humane Society. “It’s a perfect example of a community coming together to support the 44,000 homeless animals in Maricopa County.”

After promoting their deal through Doozy of a Deal, the Westin Kierland Resort in Scottsdale has a new respect for the site.

“In a market filled with competing sites, Doozy of a Deal is by far the best in every way: customer service, strategic marketing, reach, exposure, and charitable giving,” said spokeswoman Stephanie Dowling.

Doozy of a Deal is a “deal of the day” website whose goal is to help take care of local communities by not only providing fantastic deals for its subscribers, but also by bringing hundreds of new customers to local merchants, AND by donating thousands of dollars to local schools and organizations.

The great thing about Doozy of a Deal is that when a subscriber purchases an amazing deal of the day, Doozy will donate 7.5% of that purchase back to the subscriber’s school or organization of choice selected from Doozy’s extensive list of Benefiting Organizations.  In exchange for this donation, all that Doozy of a Deal requests is that the organization help spread the word about this win-win-win opportunity… there is NO COST for them to participate.

Founded by Andi and Dean Barness of Scottsdale, AZ, DoozyofaDeal.com launched mid-March 2010 in the Maricopa County area and continues to establish partnerships with local businesses, schools and organizations. For more information about Doozy of a Deal visit http://www.doozyofadeal.com/phoenix, or email dbarness@doozyofadeal.com .

###

 

FRIDAY NIGHT LIGHTS COMPETITION FOR FITTEST IN VALLEY February 14, 2011

Filed under: CROSSFIT SCOTTSDALE — themediapush @ 7:21 pm
Tags: , , , , ,

The best athletes in the area vie for a shot at becoming the “World’s Fittest Man” and “World’s Fittest Woman” with CrossFit Scottsdale

Scottsdale, AZ (February 14, 2011) – Every Friday night for six weeks starting on March 18th at 6pm, CrossFit Scottsdale will present FRIDAY NIGHT LIGHTS. More than 100 athletes are expected to compete at CrossFit Scottsdale in front of large crowds to complete a grueling and near impossible physical challenge in hopes of securing a spot at the 2011 National CrossFit Games in Los Angeles and a shot at the title of “World’s Fittest Man” and “World’s Fittest Woman.”

Anyone (not just CrossFit athletes) can try out for these competitions. Registration begins February 15th. The cost to participate in the competition for the entire six weeks will be $99, or you can choose to compete on a weekly basis for $25. Go to www.crossfitscottsdale.com for more information. Prizes will be awarded to top performers in each category. The public is welcome to cheer on these athletes and special guests Vice Mayor Robert Littlefield will be at the Friday Night Lights CrossFit Games Qualifier opening ceremony on March 18th and Mayor Jim Lane will be there for the final event April 22nd.

CrossFit Founder and CEO Greg Glassman has raised two goals for the CrossFit Games process. He wants to find the fittest man and woman in the world, while making the process as inclusive as possible. In his words, the goal is to “dig to the bottom of the well, and come up with the best. Participating in FRIDAY NIGHT LIGHTS is the first step in this intense and extensive process.

CrossFit Scottsdale is located in Scottsdale, Arizona and is the largest in terms of membership in the state. As a CrossFit affiliate, CrossFit Scottsdale promotes overall fitness with workouts that boost athleticism by increasing endurance, stamina, strength, flexibility, power, speed, coordination, agility, balance and accuracy. Along with plyometrics and Olympic lifts, CrossFit blends pulling, pushing and swinging weight to create a workout regime that continually challenges its members. CrossFit Scottsdale, powered by Kayyem Fitness is located at 14885 N. 83rd Place, Suite #102, Scottsdale, AZ 85260.

GO TO FACEBOOK TO LEARN MORE AND SEE COMPETITORS and LATEST NEWS: http://www.facebook.com/FridayNightLightsPresentedbyCrossFitScottsdale

For Media Inquiries or to cover this event please contact:

Najla Kayyem

GYM 480.922.3253 // CELL 760.333.9451

Email

www.crossfitscottsdale.com

 

CrossFit Scottsdale Celebrates Birthday with Big Celebration August 5, 2010

Filed under: CROSSFIT SCOTTSDALE — themediapush @ 2:28 pm
Tags: , , , ,

GETTING FIT AND GETTING DOWN AT THE SAME TIME HAS NEVER BEEN EASIER

Scottsdale, AZ – August 4, 2010 – Getting fit and firm all while celebrating a very special occasion. That doesn’t sound like your usual birthday party, but that’s what is happening over at CrossFit Scottsdale. The innovative local exercise and training facility is about to turn two years old, and to mark the occasion, they are holding an extraordinary party and event. The best part, it’s not just members who are invited, it’s open to the entire public.

CrossFit Scottsdale owners Luke and Najla Kayyem are opening up their doors and hearts to the public to thank the community for their support. On Friday, August 20th from 6:30pm-9:30pm, everyone is invited to come and join in the fun. The community can enjoy appetizers, drinks, and a fashion show featuring clothing from lululemon functional athletic wear. The public will also get the chance to learn about the great programs offered by CrossFit Scottsdale, with workout demos provided. Also included, raffles and live music for all to enjoy. One of the best things about CrossFit Scottsdale is not only are they a part of the greater Scottsdale community, they have their own “internal” tight-knit community. Owner Najla Kayyem says, “The people who workout at CrossFit Scottsdale are committed to their health and each other through strong motivation and daily support not found in ordinary gym environments.”

We’d love to see you come out and see what this unique exercise and training program can offer anyone—they have classes for all ages and fitness levels, perfect for anyone looking to change up or start up an exercise routine. CrossFit Scottsdale isn’t your typical gym; they cater to the specific needs of the individual and offer the client up to date progress reports so they can see just how well things are going all along. They offer tons of tips and information on their website, including the WOD (Workout of the Day), so it’s an open source of information for anyone who wants to get involved in their growing community. CrossFit Scottsdale gives people of all exercise levels the tools they need to build confidence, lose fat and weight and feel like they have the support needed in order to succeed. Please RSVP at 480-922-3253 or email info@CrossFitScottsdale.com.

About CrossFit Scottsdale
CrossFit is a strength and conditioning training program with exercises executed at high intensity and that are constantly varied. With programs from ages 3-83, CrossFit teaches students how to use their body as a machine. They will have you pushing, pulling, running, walking, rowing, jumping and everything in between so they make sure every muscle in your body gets the appropriate level of care. With more than 1600 CrossFit-affiliated gyms worldwide, the program has quickly grown into an international movement. CrossFit Scottsdale is located in Scottsdale, Arizona. As a CrossFit affiliate, CrossFit Scottsdale promotes overall fitness with workouts that boost athleticism by increasing endurance, stamina, strength, flexibility, power, speed, coordination, agility, balance and accuracy. Along with plyometrics and Olympic lifts, CrossFit blends pulling, pushing and swinging weight to create a workout regime that continually challenges its members. CrossFit Scottsdale, powered by Kayyem Fitness is located at 14885 N. 83rd Place, Suite #102, Scottsdale, AZ 85260. www.crossfitscottsdale.com

Video: http://www.youtube.com/watch?v=H-IJBogr-x4

 

Increase in Botox Sales May be an Indication of Economic Faith February 9, 2010

BEFORE

AFTER

(February 8, 2010 Phoenix, AZ) – In fourth quarter 2009 Derma Health Institute saw a significant increase in injectables like Botox and Dysport as well as facial fillers like Juvederm and Perlane.  A recent survey conducted by MEDACorp uncovered similar results, reporting these procedures had increased nationwide for the first time since the economic downturn began in 2007.  Findings like this may indicate consumers are beginning to feel a sense of economic optimism.

“Last year our Botox and Dysport business increased by 115% and our Juvederm and Perlane business increased 89%,” said Trish Gulbranson, Derma Health Institute owner.  “This is a positive sign that patients feel like the market is starting to turn around.”

In this economic climate companies like Allergan, the maker of Botox, have also increased their customer service programs.  They recently started a promotion called Brilliant Distinctions, which encourages customers to sign up for an email list and get up to $50 in credit towards their first Botox visit at Derma Health Institute.  Patients then receive emails every 4-6 months reminding them to make their next Botox appointment.  According to Gulbranson customers absolutely love this VIP service.

“The nice thing about Botox and Juvederm is that they’re a quick fix, minimally invasive and provide instant results.  We’ve seen a decrease in the cost of both these products in the last few years. An average woman can get Botox for about $250 and get rid of that ‘angry line’ between their eyes. Juvederm treatments have also decreased in cost to from $600 a syringe to $399.  With these, patients come out looking years younger, rejuvenated and relaxed.”

Derma Health Institute has earned the highest certification level awarded by Allergan, Black Diamond. As one of the largest providers of Botox and Juvederm in the nation, they have an immense amount of experience and results with these procedures.

For more information on Botox, Juvederm or other filler options, contact Derma Health Institute in Mesa/Gilbert at (480) 539-0777, Chandler/Tempe at (480) 730-9000, Ahwatukee/Phoenix at (480) 460-1505 or Paradise Valley/Scottsdale at (480) 991-7900, or visit www.dhiskin.com.

###