The Daily Scoop from Charlotte Shaff


Filed under: AYSE — themediapush @ 5:24 pm
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sociallyacceptablelogoHOW TO BLOG – Saturday, October 24th, 9am-noon Gangplank HQ 325 E Elliot Rd Chandler, AZ 85225
So you understand that you SHOULD blog, but have no idea what to write about, how to write it, how often to write it- and who you should be talking to. This isn’t a class on how to set up a blog, but what to do once you have one. Learn the “Top Tips for Blogging” – how to develop a theme for your blog that will help elevate your personal or business brand. Optimize your SEO, learn which plugins will help the most. Learn how to respond to comments, including which ones to ignore. Discover how important images are to your blog, and how to find them. We’ll cover video and music as well. You’ll leave class fully confident that you can author your blog with style.
$79 / $39 (501c3 rate) SIGN UP:

EMAIL MARKETING THAT WORKS – Saturday, October 24, 2009 / 1pm-4pm– 325 E Elliot Rd Chandler, AZ 85225 Chandler, Arizona sponsored by Vertical Response
Learn the Who, What, When, Where, Why & How of Email Marketing. Make your copy work for you and ensure its written so people read and absorb your messages. Choose a message that will mean something to your customers. Know who you’re sending communications to, who opens your emails, forwards them, clicks on them and how often you should be sending out communications so you don’t lose subscribers. Finally, learn how to put dynamic emails together.
Attendees will learn the ins and outs of using Vertical Response, creating dynamic email marketing pieces, as well as guidelines for what they should be saying. Class participants will receive a discount code for 500 free emails and materials to help them use Vertical Response.
$79 / $39 (501c3 rate) SIGN UP:

MAKE EVENTS HAPPEN FOR NON-PROFITS – Monday, October 26, 2009 / 9am-12pm– Clarendon Hotel, 401 W Clarendon Ave Phoenix, AZ 85013
Planning an event is an overwhelming job for anyone, but the responsibilities and liabilities that it presents non profits are particularly challenging. Learn how to make your event successful from a technical aspect, including how to plan a theme, to how to budget reasonably, where to spend money, how to gain RSVPs, how to manage volunteers and how handle day of event management. Learn how to solicit donations, including how to craft “ask letters” and how to find people in organizations to solicit. Then learn how to promote and brand the event, from social media like twitter and facebook to online, inexpensive services for printing. Use online management tools to garner more attendees, and solicit after the event donations through promotional items. Attendees will leave the event with a great handle on how to make that next event happen! While ideal for non profits, businesses can benefit from this primer as well.
$79 / $39 (501c3 rate) SIGN UP:

RUNNING AN EFFICIENT OFFICE – Monday, October 26, 1-4pm Clarendon Hotel, 401 W Clarendon Ave Phoenix, AZ 85013
In every class, when we show people how to use new software make their businesses more efficient, more productive and more visible, they are wowed and want to know more. So, we’ll show you everything, in one day, for next to nothing. Save thousands of dollars each year for your business or non profit, while making your office more secure and more efficient. Learn how to manage all your team communications online- backing up all your communications, files, and allowing online collaboration. Accessible from everywhere, you’ll never need to hunt through your email ever again. Manage all your finances, whether its your personal or business. Invoice clients, track all your time and your employees time, manage expenses and even track when clients call you. Let software remind you when to file your taxes and how much to pay. Never worry about a hard drive going down, or having a laptop stolen, let software securely backup and manage all your data and your passwords. The list goes on and we’ll cover it all- you’ll never get more value out of three hours.
$79 / $39 (501c3 rate) SIGN UP:


Staffing Services Save Small Businesses Money June 23, 2009

All businesses experience employee turnover. But small businesses are hit especially hard by high turnover because it forces them to pay the high cost of hiring—again. The cost just to hire and screen an employee can be as high as $375. This includes advertising for the position, conducting a background check and drug screening). And most small businesses don’t have a human resources department that can do these tasks.

Staffing services are taking the burden off small business owners by providing pre-screened employees that have been interviewed, drug tested and had their backgrounds checked. This gives the business owner several advantages, said Mike Hayes, owner of Momentum Specialized Staffing.

“Sometimes because the owner doesn’t have the time or resources he or she will not check references or ask for a drug screening,” Hayes said. “This can be a fatal mistake. Some people come across well in the interview but if you investigate their job history, you’ll find things that show they are not a good employee. And while it does happen occasionally, very few people will show “signs” of addiction during a job interview. A drug screening will alert you to any problems and save you a lot of headaches in the future.”

Hayes offers companies a ‘try it before you buy it’ on the job interview to employers.

“’The employee agrees to work at employer for three hours at minimum wage to see if there is a good fit,” Hayes said. “The small business owner didn’t have to go through the hassle of hiring the employee and doesn’t have to go through the hassle of letting the employee go.”

More and more companies are using staffing agencies. According to the American Staffing Association, on an average day in 2008, U.S. staffing agencies employed 2.66 million workers. Mike Donley, owner of Donley Service Center in Phoenix, is one of them.

“A staffing company has been absolutely essential to the success of our business, not only in finding quality employees, but for saving time and money on the amount of work our staff would have had to devote to going through resumes and interviewing,” Donley said. “We’ve been able to focus on servicing our clients instead of wasting quality time and money on searching through hundreds of applicants.”

The number of applicants for any type of job is expected to increase. Arizona’s unemployment rate is at 8.2 percent, the highest rate in 26 years.

“We had two customer service positions recently and we had 150 online applications, 35 people who came into our office and 375 resumes,” Hayes said. “We get this kind of response every time we post a job.”

Michael D. Hayes is owner of Momentum Specialized Staffing in Phoenix. Mike is a member of the Executives’ Association of Greater Phoenix (EAGP), 100 Club of Arizona, Men’s Art Council, and The Arizona Trucking Association. He provides practical, real world advice on his blog, Mike has been featured on several Phoenix television and radio stations and in the Arizona Republic. You can learn more at Email: 602-477-8193


WordPress, PR/Marketing and Social Media Workshops this June May 26, 2009

Filed under: Uncategorized — themediapush @ 5:20 pm
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sociallyacceptablelogoHands on WordPress Workshop, Build Your Website or Blog in a Day
Saturday, June 13, 2009 / 9am-4pm
Gangplank HQ
325 E Elliot Rd
Chandler, AZ 85225

What’s the point of a website if you can’t update it, when the name of the game today is constantly providing fresh content to users? Everyone is blogging- how do you get one of those? The beauty of WordPress is that it allows you to quickly mount a functional, professional website or blog that you’ll be able to easily maintain and control yourself.

Learn the different between posts and pages, what a plugin is and how to get them, how to install and change themes, and how to moderate blogs.
We’ll start from scratch and mount a wordpress website of your own by the end of the day for you to experiment with, or turn into your own online brand. This is a beginners class, but a sense of comfort with the internet and your own computer will be helpful. Attendees may follow along, or actively participate with your wifi enabled laptop.

$99 for small business
$49 for non-profit 501c3

To sign up or for more info:

STARTUP right. PR, Marketing & Social Media for your New Biz
Sunday, June 14, 2009 / 9am-4pm
Gangplank HQ
325 E Elliot Rd
Chandler, AZ 85225

Thinking about a new business? Opened the doors but no one is walking through them? Are you a victim of “the new economy” and considering working for yourself?
Don’t make the same mistakes so many new businesses make- save yourself money, time and heartache by knowing how to leverage PR, Marketing and Social Media for your new business.

Sometimes the most important part of marketing is knowing what NOT to do. Learn “Top Ten Marketing Mistakes Startups Make” so you can avoid the roadbumps.
You’ll need to let people know about your new business- how do the companies featured on the news get there? For the basics of PR and how to deal with the media, you can learn how to target the right reporter and pitch the right story to gain free exposure through the media with this step by step tutorial.

You keep hearing about Twitter and Facebook, but you’re not sure how to actually use it for your own business. Is it worth the time? What if my customers aren’t on social media? Learn the answers and how to leverage these tools to engage customers and monitor your brand online.

Even if you’ve got a budget to hire a publicist, and marketing department, arm yourself with these valuable knowledge tools so you know who to hire, can be an active participant in the process, and when you’re being taken for a ride.

$99 for small business
$49 for non-profit 501c3

To sign up or for more info:

Hands-on Twitter, Facebook and Linked in Workshop
Monday, June 15, 2009 / 9am-12noon
Jobing Main Offices
4747 N 22nd Street Suite #100
Phoenix, Arizona

Social media. Everyone is telling you to follow them on twitter, from your newscaster to your hairdresser. Your daughter is concerned you’ll show up on her facebook account, and you keep getting emails to LinkedIn, but can’t figure out why people love it. You’d love to send photos online! What’s the hype, and doesn’t this all take a lot of time? Every day, people are telling you why you and your company SHOULD be using social media, but no one is telling you HOW to use it.

Bring your wifi enabled laptop, sit back and get ready to be shocked at how easy it is to dip into Social Media. We’ll take you through how to set up an account, to how to use it and what neat tools each technology has.

We’ll walk through Twitter, Facebook, LinkedIn, and Flickr, all in one day. Step by step, at a very quick but fun pace. This is a beginner to intermediate class, but requires you have a wifi enabled laptop (you can follow along without one, but will be at a disadvantage) and are comfortable with your computer and the internet.

$79 for small business
$34 for non-profit 501c3

To sign up or for more info:

PR, Marketing and Social Media Bootcamp for Non Profits
Monday, June 15, 2009 / 9am-4pm
Jobing Main Offices
4747 N 22nd Street Suite #100
Phoenix, Arizona

Often non-profit organizations get so tied up in their events and their programs, that marketing principles are broken. These marketing principles are simple to fix and crucial to the long-term success of your organization. Make sure your organization gets a clean bull of health by seeing if you violate “The Top 10 Slaughtered Marketing Rules at Non-Profits”.

Non profits struggle to keep up with the competition, not sure where to go next in their marketing efforts. They see others on television or featured in the local publications wondering “How did they do that?” For the basics of PR and how to deal with the media, you can learn how to target the right reporter and pitch the right story to gain free exposure through the media with this step by step tutorial.

Social Media is a big buzzword, but still confusing to so many business owners and non-profits. How do you leverage these tools to engage customers and monitor your brand online? Once you have an audience, how do you measure the impact you’ve had? Learn how to ensure you’re participating in the conversation about your organization online

By the end of the day, you’ll have a slew of new tools in your arsenal to ensure your non profit is being heard loud and clear, raising donations, volunteers, public education and client awareness.

$99 for small business
$49 for non-profit 501c3

To sign up or for more info:



Filed under: H.O.P.E EXPO — themediapush @ 3:21 pm
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2332074506_af08c6ea3b(Mesa, AZ) Support local small businesses at the 2nd H.O.P.E Expo “Helping Other People Excel” on Saturday, June 27th and Sunday, June 28th at the new and improved Power Square Mall in Mesa. A variety of small business owners will be displaying and selling their products at this weekend event. This is a great opportunity for entrepreneurs to network and possibly do business with others and for the public to shop and support products sold by members of their community.

Kim Carter, the mastermind behind the H.O.P.E Expo is a Mesa businesswoman who went from being laid off to now making a million dollars a year in revenue working on her own businesses online. “I believe small businesses are the backbone of our community and wanted to bring an affordable opportunity to others like me to share, sell and network with others,” said Kim. “Power Square Mall was the perfect location to host this shopping event because it is a going through its own revival with new owners and look and had plenty of space for vendors to show off their products.”

If you are a small or home-based business and would to participate, tables are for sale starting at only $100. Contact Kim Carter to secure you space at or call (480) 650-6110.

Along with the weekend shopping event that is free and open to the public, vendors will have an added opportunity to network with other business owners and local Meet Up groups for free from 5:30 p.m. to 8:30 p.m. on Friday, June 26th at the mall. Details will be sent after vendor table orders have been set up.

COST: Event is free to the public. A donation of a canned food or non-perishable food item for Mesa based “A New Leaf Foundation” is appreciated.

Hours of event for shoppers:
Saturday, June 27th hours: 10:00 am – 8:00 pm
Sunday, June 28th hours: 12:00 pm – 5:00 pm
For more info:

H.O.P.E “Helping Other People Excel” Expo
Saturday, June 27th hours: 10:00 am – 8:00 pm
Sunday, June 28th hours: 12:00 pm – 5:00 pm

Power Square Mall
(Power Road & Baseline Road)
Mesa, AZ 85209

Vendor Cost: $100 per table.

If you have any questions please contact:

Kim Carter
(480) 650-6110


How am I doing? July 22, 2008

Filed under: THE MEDIA PUSH — themediapush @ 3:50 pm
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If you own a business, you know that the value of word of mouth is priceless.  What your clients share and pass on to others can build your business and reputation. I have some clients who are afraid at first to ask their best customers to write a testimonial or refer them to others. But it is absolutely essential and important to do this not only for biz, but for your marketing and website material. If you don’t have a testimonial page on your website or don’t include quotes from customers in pamplets or flyers, you are missing out.  So, today, I ask that you shoot an email or request recommendations on your LinkedIn profile of some of those key people in your life. One way is to ask them to explain in a short paragraph what was the problem, how did you solve it and how has it improved or changed that person’s situation. Not only will it be great material for your marketing efforts, it will also give you a nice little ego boost.  Return the favor, too…or out of the blue send a handwritten Thank You to a person or business that you really enjoyed or had a memorable experience at.  The positive vibes and words go a long way. 

Not sure how to go about asking for a testimonial? Here’s a great article that gives great tips about timing and tactfulness.