THE MEDIA PUSH

The Daily Scoop from Charlotte Shaff

AYSA Workshops for August Announced July 2, 2009

Filed under: AYSE — themediapush @ 2:50 pm
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We are at it again with a line-up of great workshops to help your business or non-profit stand out among the others. Are You Socially Acceptable Workshops are interactive, informative and affordable.

· Hands on Intermediate WordPress Workshop – Thursday, August 27, 2009 / 6pm-9pm

Gangplank HQ
325 E Elliot Rd
Chandler, AZ 85225

Members of our WordPress Workshop have learned to install WP, personalize and theme it, and load and manipulate content. Now that you’ve had time to build your own site, lets take it to the next level with some intermediate techniques.
Learn to use plugins to manipulate menus, bring in social media, boost your RSS feed, and add graphics. Learn how to manage image galleries online, add video, and even boost the SEO of your blog. We’ll cover managing users and subscribers of your site as well as how to write blog posts that sell.
This is an intermediate class open only to those who have previously taken WordPress Workshop. A sense of comfort with the internet and your own computer will be helpful. Attendees may follow along, or actively participate with your wifi enabled laptop.

$79 for small business
$39 for non-profit 501c3
To sign up or for more info: www.areyousociallyacceptable.com


· Let the World Know – PR, Marketing & Social Media for your Product – Saturday, August 29, 2009 / 9am-4pm

Gangplank HQ
325 E Elliot Rd
Chandler, AZ 85225

Don’t make the same mistakes so many organizations make- save yourself money, time and heartache by knowing how to leverage PR, Marketing and Social Media for your new business. Even if you’ve got a budget to hire a publicist, and marketing department, arm yourself with these valuable knowledge tools so you know who to hire, can be an active participant in the process, and when you’re being taken for a ride.

$79 for small business
$39 for non-profit 501c3
To sign up or for more info: www.areyousociallyacceptable.com


· Hands-on Social Media Seminar – Sunday, August 30, 2009/ 9am-4pm

Gangplank HQ
325 E Elliot Rd
Chandler, AZ 85225

Social media. Everyone is telling you to follow them on twitter, from your newscaster to your hairdresser. Your daughter is concerned you’ll show up on her facebook account, and you keep getting emails to LinkedIn, but can’t figure out why people love it. You’d love to send photos online! What’s the hype, and doesn’t this all take a lot of time? Every day, people are telling you why you and your company SHOULD be using social media, but no one is telling you HOW to use it. Bring your wifi enabled laptop, sit back and get ready to be shocked at how easy it is to dip into Social Media. We’ll take you through how to set up an account, to how to use it and what neat tools each technology has. We’ll walk through Twitter, Facebook, LinkedIn, Flickr, and Youtube all in one day. Step by step, at a very quick but fun pace. This is a beginner to intermediate class, but requires you have a wifi enabled laptop (you can follow along without one, but will be at a disadvantage) and are comfortable with your computer and the internet.

$99 for small business
$49 for non-profit 501c3
To sign up or for more info: www.areyousociallyacceptable.com

· Making Events Happen for Non-Profits- Monday, August 31, 2009 / 9am-12pm

Gateway Community College
room MA1100N
108 N. 40th Street
Phoenix, AZ 85034

Does the idea of planning your organizations next event make you sigh? Does it do the same for your org’s attendees? Maybe your org is planning an event for the first time? Have your past efforts cost, not gained your org donations? Planning an event is an overwhelming job for anyone, but the responsibilities and liabilities that it presents non profits are particularly challenging. Learn how to make your event successful from a technical aspect, including how to plan a theme, to how to budget reasonably, where to spend money, how to gain RSVPs, how to manage volunteers and how handle day of event management. Learn how to solicit donations, including how to craft “ask letters” and how to find people in organizations to solicit. Then learn how to promote and brand the event, from social media like twitter and facebook to online, inexpensive services for printing. Use online management tools to garner more attendees, and solicit after the event donations through promotional items. Attendees will leave the event with a great handle on how to make that next event happen! While ideal for non profits, businesses can benefit from this primer as well.

$79 for small business
$39 for non-profit 501c3
To sign up or for more info:
www.areyousociallyacceptable.com


· Email Marketing that Works – Monday, August 31, 2009 / 1pm-4pm

Gateway Community College
room MA1100N
108 N. 40th Street
Phoenix, AZ 85034

Raise your hand if you or your company:
-sends email newsletters from your email or outlook
-puts more than one email address into the to,cc or bcc field
-attach photos to newsletters
-have no idea who reads your emails
-send more than one email newsletter a week
-send emails that never look right when opened

Guilty of one of these email marketing sins that send your great ideas to the spam folder, put you at risk of violating the law, or just plain don’t communicate your message? Email marketing has been made easy for even those with no HTML knowledge whatsoever. Using exceptionally low cost online accessible tools we can craft effective and well designed emails that appear correctly everywhere. First, learn the “5″ W’s of Email Marketing: Who you should send them to, When you should send them, from Where, Why you should send them, and What they should say. Next, learn how to set up an account, create an email both in dynamic html and text. Next, learn how to track and use the data that the email program gives you to get your message across even better. Attendees will learn where to find resources for creating dynamic email marketing pieces, as well as guidelines for what they should be saying. Attendees will leave the event with a great handle on how to make that next event happen! While ideal for non profits, businesses can benefit from this primer as well.

$79 for small business
$39 for non-profit 501c3
To sign up or for more info:
www.areyousociallyacceptable.com


· Hands-on Elevator Speech- 60 Seconds to Sell – Monday, August 31, 2009 / 9am-12pm

Gateway Community College
room MA1100N
108 N. 40th Street
Phoenix, AZ 85034
2 guys step onto an elevator, and one guy says to the other……It’s not a joke- you never get a second chance to make a first impression, and when you’ve got something to sell, whether it’s an idea, a product or a cause-you’ve got to be ready to tell someone your story before you get to the 5th floor. What’s the story of your business? What’s the point of your goal? What is your personality and passion? Learn how to craft a definitive “elevator speech” that tell a story that won’t put your listeners to sleep. Then practice pitching it and hear a critique. Attendees will leave the event with a practiced pitch and advice on how to take that pitch to the right audience.

$79 for small business
$39 for non-profit 501c3
To sign up or for more info:
www.areyousociallyacceptable.com

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Social Media Basics – Are you socially acceptable? June 9, 2009

Filed under: Uncategorized — themediapush @ 3:32 pm
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sociallyacceptablelogoI’ve been asked to talk Twitter and other hot social networking sites a lot lately by the media and local communications groups. Part of the reason why is that the producers and group organizers see me online, being social. I am not wasting time online, but instead building and nurturing relationships with others who are in the biz (media, PR pros, clients, etc.) Thats basically the point of social media. A new way to build relationships and get the word out and learn.

I was on 12 News Morning show today. Here is a clip.

If you’d like a few bits of info on what social media is about and how it can help you, see below:

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USING SOCIAL MEDIA TO PROMOTE YOUR BUSINESS

Social media, broadly defined, is internet communications services that provide the means to interact with a narrowly defined or selected group of people who share similar interests.

Popular Social Media Sites:

YouTube: Videos online of anything and everything. Send, comment or upload your videos to share with others.
Yelp: Allows users to post reviews, photos and descriptive information and can become a top referring website
Flickr: Photosharing site. Post photos, do basic editing, share photos or have others upload their photos with yours (for example a family gathering, everyone puts their photos on one page.)
Facebook: Created as an interface for social interaction where users join groups and share information between people with similar interests.
Digg: Is a way to classify and bookmark web content. It allows users to share important URL’s with others and together build a storehouse of knowledge about a particular subject.
Twitter: Twitter is like a micro-blog, where you can follow people you find interesting and share common interests

Tips to get started: Find a blog that is of interest to you. Or, find a blog about a topic you’d like to learn more from. Comment once in a while.

Start a Facebook page and look for old school friends or neighbors to get back in touch. Become a “Fan” of your favorite busineses, tv shows, etc Start a Fan Page for your business or cause and use it to update others on whats happening in your biz and interesting articles that relate. Post photos, events, news.

Use Twitter to discuss topics, news, etc in 140 characters or less. Use it on your phone to discuss whats happening now, wherever you are!

It’s a Marathon, not a sprint. Learn as you go. Good way to find more common ground with younger generation, too. Social Media is how they converse!

STILL CONFUSED? Take a Hands-On Class for Social Media or WordPress this weekend!

 

WordPress, PR/Marketing and Social Media Workshops this June May 26, 2009

Filed under: Uncategorized — themediapush @ 5:20 pm
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sociallyacceptablelogoHands on WordPress Workshop, Build Your Website or Blog in a Day
Saturday, June 13, 2009 / 9am-4pm
Gangplank HQ
325 E Elliot Rd
Chandler, AZ 85225

What’s the point of a website if you can’t update it, when the name of the game today is constantly providing fresh content to users? Everyone is blogging- how do you get one of those? The beauty of WordPress is that it allows you to quickly mount a functional, professional website or blog that you’ll be able to easily maintain and control yourself.

Learn the different between posts and pages, what a plugin is and how to get them, how to install and change themes, and how to moderate blogs.
We’ll start from scratch and mount a wordpress website of your own by the end of the day for you to experiment with, or turn into your own online brand. This is a beginners class, but a sense of comfort with the internet and your own computer will be helpful. Attendees may follow along, or actively participate with your wifi enabled laptop.

$99 for small business
$49 for non-profit 501c3

To sign up or for more info: www.areyousociallyacceptable.com

STARTUP right. PR, Marketing & Social Media for your New Biz
Sunday, June 14, 2009 / 9am-4pm
Gangplank HQ
325 E Elliot Rd
Chandler, AZ 85225

Thinking about a new business? Opened the doors but no one is walking through them? Are you a victim of “the new economy” and considering working for yourself?
Don’t make the same mistakes so many new businesses make- save yourself money, time and heartache by knowing how to leverage PR, Marketing and Social Media for your new business.

Sometimes the most important part of marketing is knowing what NOT to do. Learn “Top Ten Marketing Mistakes Startups Make” so you can avoid the roadbumps.
You’ll need to let people know about your new business- how do the companies featured on the news get there? For the basics of PR and how to deal with the media, you can learn how to target the right reporter and pitch the right story to gain free exposure through the media with this step by step tutorial.

You keep hearing about Twitter and Facebook, but you’re not sure how to actually use it for your own business. Is it worth the time? What if my customers aren’t on social media? Learn the answers and how to leverage these tools to engage customers and monitor your brand online.

Even if you’ve got a budget to hire a publicist, and marketing department, arm yourself with these valuable knowledge tools so you know who to hire, can be an active participant in the process, and when you’re being taken for a ride.

$99 for small business
$49 for non-profit 501c3

To sign up or for more info: www.areyousociallyacceptable.com

Hands-on Twitter, Facebook and Linked in Workshop
Monday, June 15, 2009 / 9am-12noon
Jobing Main Offices
4747 N 22nd Street Suite #100
Phoenix, Arizona

Social media. Everyone is telling you to follow them on twitter, from your newscaster to your hairdresser. Your daughter is concerned you’ll show up on her facebook account, and you keep getting emails to LinkedIn, but can’t figure out why people love it. You’d love to send photos online! What’s the hype, and doesn’t this all take a lot of time? Every day, people are telling you why you and your company SHOULD be using social media, but no one is telling you HOW to use it.

Bring your wifi enabled laptop, sit back and get ready to be shocked at how easy it is to dip into Social Media. We’ll take you through how to set up an account, to how to use it and what neat tools each technology has.

We’ll walk through Twitter, Facebook, LinkedIn, and Flickr, all in one day. Step by step, at a very quick but fun pace. This is a beginner to intermediate class, but requires you have a wifi enabled laptop (you can follow along without one, but will be at a disadvantage) and are comfortable with your computer and the internet.

$79 for small business
$34 for non-profit 501c3

To sign up or for more info: www.areyousociallyacceptable.com


PR, Marketing and Social Media Bootcamp for Non Profits
Monday, June 15, 2009 / 9am-4pm
Jobing Main Offices
4747 N 22nd Street Suite #100
Phoenix, Arizona

Often non-profit organizations get so tied up in their events and their programs, that marketing principles are broken. These marketing principles are simple to fix and crucial to the long-term success of your organization. Make sure your organization gets a clean bull of health by seeing if you violate “The Top 10 Slaughtered Marketing Rules at Non-Profits”.

Non profits struggle to keep up with the competition, not sure where to go next in their marketing efforts. They see others on television or featured in the local publications wondering “How did they do that?” For the basics of PR and how to deal with the media, you can learn how to target the right reporter and pitch the right story to gain free exposure through the media with this step by step tutorial.

Social Media is a big buzzword, but still confusing to so many business owners and non-profits. How do you leverage these tools to engage customers and monitor your brand online? Once you have an audience, how do you measure the impact you’ve had? Learn how to ensure you’re participating in the conversation about your organization online

By the end of the day, you’ll have a slew of new tools in your arsenal to ensure your non profit is being heard loud and clear, raising donations, volunteers, public education and client awareness.

$99 for small business
$49 for non-profit 501c3

To sign up or for more info: www.areyousociallyacceptable.com

 

PR, Social Media & Marketing Workshops this April March 31, 2009

Filed under: Uncategorized — themediapush @ 3:10 pm
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sociallyacceptable4I am instructing with two other experienced pros this April. If you know a small biz or non-profit, this is an incredibly affordable way to get some valuable information to grow your organization and understand current marketing, pr, social media tools. Please pass on to your friends and associates.

Upcoming Classes on PR, Marketing, Social Media and even Hands-on WordPress/Website Workshops!

The rules have changed, and your business or non-profit has to change with them. Are you doing everything you can to efficiently reach your core audience while bootstrapping to ensure you’re around a year from now? How is that marketing plan working for you? Have you wondered how to get in the local paper or on TV through PR and not just advertising? And are people talking about your brand online, how can you talk back?

PR, Marketing & Social Media for Non Profits

Saturday, April 25, 9am-4pm

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Hands on WordPress Workshop

Sunday, April 26, 9am-4pm
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New Small Biz Marketing for the Recession Era

Monday, April 27, 9am-4pm


FOR MORE INFO, COSTS, LOCATIONS, GO TO:
http://areyousociallyacceptable.com/about/